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About the Research
Previous Research
360 View: Entertainment Services in U.S. Broadband Households (Q1/14)
Streaming CE and Content Purchasing Habits (Q1/14)
TV Everywhere 2.0: The Next Steps in Multiscreen (Q1/14)
OTT Video Buyers: Subscriptions & Transactions (Q4/13)
Consumer Segmentation: Selling Premium TV Services (Q4/13)
TV Everywhere Use & Authentication (Q3/13)
TV Viewing Habits and the Challenge of Young Nonsubscribers (Q2/13)
Video-on-Demand: The Road to Revenues (Q2/13)
Key Findings
Recommendations
Overview of Multifamily Residences:
Type of Housing Currently Occupied (Q1/14)
Type of Housing Currently Occupied by Region (Q1/14)
Percentage Owning Devices by Housing Type (Q1/14)
Average Number of Devices Owned & In Use by Housing Type (Q1/14)
Adoption of Smart Home Equipment by Housing Type (Q1/14)
Home Network Technologies by Housing Type (Q1/14)
Brand of Streaming Media Player Used Most Often by Housing Type (Q1/14)
Gaming Console System Owned by Housing Type (Q1/14)
Most Frequently Used Connected CE Device by Housing Type (Q1/14)
Impact of CE Purchase on Service Subscriptions by Housing Type (Q1/14)
Demographic Profile of Multifamily Residents (Q1/14)
Overview of Broadband and Pay-TV Services in Multifamily Residences:
Pay-TV Adoption by Housing Type (Q1/14)
Pay-TV Subscribers By Income and Housing Type (Q1/14)
Pay-TV Subscribers By Age and Housing Type (Q1/14)
Pay-TV Service Subscription by Housing Type (2012 - 2014)
Type of Housing Currently Occupied by Pay-TV Provider (Q1/14)
Previous Pay-TV Subscription Period by Housing Type (Q1/14)
Recent and Planned Pay-TV Subscription Activity by Housing Type (Q1/14)
Pay-TV Subscription Trends by Housing Type (2012 - 2014)
Reason for Considering Canceling Pay-TV Service by Housing Type (Q1/14)
Reason for Canceling Pay-TV Service by Housing Type (Q1/14)
Reasons for Considering Downgrading Pay-TV Service by Housing Type (Q1/14)
Influence of Others on Video Purchases by Housing Type (Q1/14)
Average Monthly Cost of Stand-alone Home Services by Housing Type (2010 - 2014)
Monthly Cost of Bundled Home Services by Housing Type (Q1/14)
Average Monthly Cost of TV Services by Housing Type (2013 - 2014)
Average Monthly Cost of Broadband Service by Housing Type (2013 - 2014)
Average Monthly Cost of Home Phone Services by Housing Type (2013 - 2014)
Average Monthly Cost of Mobile Phone Services by Housing Type (2013 - 2014)
Likelihood of Making Changes to Broadband Services by Housing Type (Q1/14)
Considered Alternatives to Broadband Service by Housing Type (Q1/14)
Pay-TV Features in Multifamily Residences:
Pay-TV Premium Features (Q1/14)
Pay-TV Premium Features by Housing Type (Q1/14)
Frequency of Use of Pay-TV Service Options (Q1/14)
Monthly Video On-Demand Use by Housing Type (Q1/14)
Monthly Use of Pay TV Features by Housing Type (Q1/14)
Appeal of New Pay-TV Features (Q1/14)
% Rating Appeal of New Pay-TV Features as 'Very Appealing' by Housing Type (Q1/14)
OTT Services:
OTT Service Subscription (2013 - 2014)
OTT Service Subscription by Housing Type (Q1/14)
OTT Service Subscription (2012 - 2014)
OTT Service Subscription by Housing Type (Q1/14)
Video Consumption:
Video Consumption by Sources by Housing Type (Q1/14)
Use of Device for Video by Housing Type (Q1/14)
Video Consumption by Platform by Housing Type (Q1/14)
Use of Device for Video (2010 - 2014)
Video Consumption by Platform (2010 - 2014)
Video Consumption by Platform (2013 - 2014)
Segmentation and Multifamily Residences:
Parks Associates Multiscreen Segmentation
Segmentation Overview
Video Viewing Segments (Q1/14)
Volume of Video by Segment (Q1/14)
Video Viewing Segments by Housing Type (Q1/14)
Additional Research from Parks Associates