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The Bottom Line
Dashboard
1.0 Report Summary
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach
2.0 In-App Purchases – Overview
2.1 IAP Drivers
2.2 IAP Content
3.0 Consumer and Developer Perspectives
3.1 Consumer Perspectives
3.2 Developer Perspectives
3.2.1 App Distribution
3.2.2 Reducing Payment Friction
3.2.3 IAP Pricing Considerations
3.2.4 Privacy and Security
4.0 In-App Payment Solutions
4.1 App Store Players and Strategies
4.1.1 Apple
4.1.2 Google
4.1.3 Microsoft
4.1.4 Amazon
4.2 Payment Gateway Solution Providers
4.3 Mobile Wallet Players and Strategies
4.3.1 Google Wallet
4.3.2 Apple Pay
4.3.3 PayPal
4.3.4 AliPay
4.4 Alternate Payment Methods
4.4.1 Carrier Billing
4.4.2 Virtual Currencies
4.4.3 Comparison of Payment Methods
5.0 Forecast
5.1 Forecast Methodology
5.2 Sources of Information
5.3 IAP Revenue Forecasts
6.0 Market Implications and Recommendations
7.0 Appendix
7.1 Glossary
7.2 Company Index
© December 2014 Parks Associates
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America.
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
