Download Table of Contents (PDF)
The Bottom Line
1.0 Purpose of Report
1.1 Scope of Report
1.2 Source of Information
2.0 Mobile Operators’ Data and App Strategy
2.1 Growth of Mobile Data Revenue and Network Traffic
2.1.1 Global Data ARPU Trends
2.1.2 Changing Mobile Data Plan Pricing: Work in Progress
2.1.3 Network Bandwidth Management
2.1.4 4G/LTE Deployment Update
2.2 Mobile Value-added Services (VAS)
2.2.1 Mobile Entertainment Services
2.2.2 Mobile Location/Navigation Services
2.2.3 Mobile Video Communications Applications and Services
2.2.4 Cloud Service from Operators
2.3 Mobile Operators’ App Store Initiatives
2.3.1 Update on Wholesale Application Community (WAC)
2.3.2 App Stores from Mobile Operators
3.0 Over-the-top Mobile Data Market: Apps and Beyond
3.1 Non-operator App Stores: Growth and Competition
3.2 Content Services via Apps: Revenue Model Analysis
3.3 Technology Snapshots: Native Apps and HTML5
4.0 Consumer Mobile Data and App Usage
5.0 Market Forecasts
5.1 Mobile Data Market Drivers and Barriers
5.2 Forecast Methodology
5.3 Forecasts of Operator Mobile Data Revenue
5.4 Forecast of Mobile App Downloads and Revenues
6.0 Market Implications and Recommendations
7.0 Appendix
7.1 Glossary
7.2 Company Index
