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Data Points
The Bottom Line
1.0 Report Summary
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach
2.0 Trends in Mobile Messaging
2.1 Growth of Messaging Apps
2.1.1 Messaging App Landscape
2.1.2 Drivers of Messaging Apps
2.1.3 Messaging Apps Features and Functions
2.1.3.1 Niche Messaging App Features
2.1.3.2 Messaging Apps as Platforms
2.1.3.3 Messaging Apps for Enterprises
2.1.4 Messaging Apps: Consumer Perspectives
2.2 SMS and Messaging Apps: Challenges and Opportunities
2.2.1 Enterprise and Application to Person (A2P) SMS
2.2.2 Mobile Messaging Convergence
2.3 Mobile Operators’ Messaging Apps Strategy and Initiatives
2.3.1 RCSe/joyn
2.3.2 Mobile Carriers’ Messaging Apps
2.3.3 Mobile Carrier and Messaging Apps Partnerships
3.0 Monetization of Mobile Messaging
3.1 Messaging Apps Business Models and Monetization Strategies
3.2 Monetization Strategies for SMS
4.0 Market Forecasts
4.1 Market Drivers and Barriers
4.2 Forecast Methodology
4.3 Sources of Information
4.4 Messaging Users and Revenue Forecasts
5.0 Market Implications and Recommendations
6.0 Appendix
Company Index
