Thank you for registering for Parks Associates. We have sent a verification email to your email address along with your temporary password. Please verify your email address via the link in this email as soon as possible. The link expires in 60 minutes.
Providing market intelligence for more than 35 years
2022 Security Dealer Survey: View from the Front Lines
This 2022 research presents and analyzes the results of a survey of installers/dealers employed by security firms installing security systems in US households. It quantifies the dealers’ view of security market performance, with data compared across multiple surveys, and analyzes competitive pressures, industry conditions, and new trends, including the addition of smart home and interactive technologies.
Parks Associates fielded this online survey to residential security dealers without a retail location between August and September 2022.
Report: The 2022 Survey of Residential Security Dealers
Survey Methodology and Definitions
ADT Independent Dealer
Residential vs. Non-Residential Sales
Professional Monitoring Service
Self-Installed vs. Pro-installed
Top Five Business Regions
Average Residential Sales vs. Non-Residential Sales as a Percentage of the Dealers’ Total Sales
2021 Residential Security System Revenues as a Percent of Total Revenue
Residential Security System Revenues as a Percent of Total Revenues
Key Findings and Implications
2022 Industry Benchmarks and Trends
Type of Residential Security System Sold
Role in Selecting Monitoring Affiliations
Annual Revenues, YoY
2021 Annual Revenues
Expected Changes in Residential Revenues: 2022 vs. 2021
Changes in Residential Revenues
Dealer-Reported Average Installations Per Month
Consumer-Reported Home Security System Ownership
Installation Method for All Home Security Systems
Installation Method for Home Security Systems Acquired within the Past 12 Months
Business Drivers and Inhibitors
Business Drivers
Most Powerful Business Drivers
Business Inhibitors
Most Damaging Business Inhibitors
Monitoring, System Pricing, and Interactive Services
Interactive Security Systems
Dealer Reported ARPU for Professional Monitoring Only
Average Monthly Fee for Professionally Monitored Security Service, YoY reported by Consumers
Percentage of Firms Selling Specified Service
Average Monthly Fees for Various Professional Monitoring Services
Percentage of Residential Security System Sales
Contract Term of Professional Monitoring Services, YoY
Security Dealers & Smart Home Devices
Security System Installations Including Smart Home Devices
Installation of Smart Home Devices
Security System Integration with Customer Owned Smart Home Devices, YoY
Smart Home Devices Impact on Support Costs, YoY
Smart Home Devices Impact on Support Costs
Methods Used to Resolve Inbound Smart Home Support Cases
Average Upfront Price by Type of Security Systems
Difficulty of Integrating Smart Home Devices with Security System
Capability to Remotely Control Customer Systems
Importance of Remote Control Tool
Familiarity with Matter Initiative
Likelihood of Offering Add-On Services to Professional Monitoring in the Next 12 Months
Serving Existing Customers and Gaining New Ones
Leading Methods of Acquiring Sales Leads
Attrition for Year 2021
Most Appealing Ways to Reduce Attrition
Infrastructure & Ecosystem
Channels to Provide Professional Monitoring Services
Top Ranked Considerations in Selecting a Central Monitoring Station
Primary Communication Path for Security Systems
Installation % of Various Control Panel Brands, YoY*
High Importance of Control Panel Features
Most Commonly Used Interactive Service Providers, YoY
Top Ranked Considerations in Selecting an Interactive Service Provider
DIY/Self-Installed Security System
Method of Installation: Residential Security Sales by DIY System Dealers
Consumer Installation Method for Home Security Systems Acquired within the Past 12 Months
Reasons for Selling DIY Security Systems
Average % Professional Monitoring Service Adding After Self-Install System Sale
Impact of DIY Systems on Residential Security Dealers
Sales Lost to DIY Security System
Type of Company
Dealer Business Strategies: Commercial Growth & Succession
Commercial Sales Growth in 2022 over 2021
Reasons to Increase Commercial Sales
Succession Plan of Company
Company Succession Statement
Complete and submit this form to request more information about Parks Associates research categories and products.
The Parks Points Newsletter Features All Aspects Of Our Research, Including Smart Home, Iot Devices, Entertainment And Digital Media, Security, Energy, Health, And Consumer Data.
Subscribe to our Newsletter
Gain the reach, visibility, and executive audience through Parks Associates hosted events and custom marketing services.
We use cookies in this website to give you the best experience on our
site and show you relevant ads. To find out more, read our
privacy policy and cookie policy .
