Consumer Analytics: Residential Security Track

Key Questions Answered

Survey Methodology

Defining Heads of Broadband Households

Definitions and Abbreviations

Reading Parks Associates Charts

Executive Summary

Industry Insight

Industry Insight: DIY Security System Definitions

Industry Insight: Home Security Positioning

Key Findings and Market Impact

Security System Landscape

Home Security System Ownership (2014 - 2019)

Home Security System Ownership: Professional vs. Self-Monitored Services (Q2/19)

Market share by security market segment

Installation Method

Installation Method for Home Security System (Q2/19)

Installation Method of Home Security System by Age of the System (Q2/19)

Reasons for Professionally Installing Security System (Q2/19)

Reasons for Self-installing Security System (Q2/19)

Important Security System Features During Purchase by Installation Method (Q2/19)

Purchase Channel by Installation Method of Security System (Q2/19)

Past Ownership of Home Security System by Installation Method (Q2/19)

Installation Method of Current Home Security System by Previously Owned Home Security System (Q2/19)

DIY/Self-Installation

Purchase Drivers of Self-installed Security System (Q2/19)

Discovery Channel for Self-installed Security System (Q2/19)

Brand of Self-installed Security System Owned (Q2/19)

Ease of Self-installing Home Security System (Q2/19)

Length of Time to Complete Home Security Self-installation (Q2/19)

User Experience of Security Notification from Self-installed Home Security System (Q2/19)

Frequency of Receiving Security Notification from Self-Installed Home Security System (Q2/19)

Professional Monitoring

Professional Monitoring Service Subscription (2014 - 2019)

Professional Monitoring Service Subscription by Installation Method (Q2/19)

Length of Continuous Professional Monitoring Service Subscription by Installation Method (Q2/19)

Past Ownership of Self Monitored Security System (Q2/19)

Recent Change to Professional Monitoring Service by Installation Method (Q2/19)

Reasons for Cancelling Professional Monitoring Service by Installation Method (Q2/19)

Reasons for Switching Professional Monitoring Service by Installation Method (Q2/19)

Reasons for Subscription to Professional Monitoring Service (Q2/19)

Self-Monitoring

Households with Self-Monitoring (2014 - 2019)

Self-Monitoring by Installation Method (Q2/19)

Reasons for Choosing Self-Monitored Security System Over Professionally Monitored Security System (Q2/19)

Alternative Consideration While Purchasing Self-Monitored Security System (Q2/19)

Reasons for Choosing Selected Self-Monitored Security System Over other Alternatives (Q2/19)

Attitudes Toward Self-Monitored Home Security System (Q2/19)

Monitoring Intentions

Likelihood of Making Security-Related Purchase (Q2/19)

Appealing Features of Professionally Monitored Services (Q2/19)

Self-Monitored Security Systems Intention (Q2/19)

Demographic Breakdown of Security System Intenders (Q2/19)

Installation Method Intentions

Future Installation Preference of Security System (Q2/19)

Appealing Factors of Professionally Installing a Security System (Q2/19)

Appealing Factors of Self-installing a Security System (Q2/19)

DIY Smart Home Devices: Security System Alternatives

Smart Safety & Security Device Ownership By Security System Ownership (Q2/19)

Smart Safety and Security Device Purchase Channel (Q2/19)

Intention to Purchase Smart Safety and Security Devices Security System Ownership (Q2/19)

Installation Method (Q2/19)

Importance of Benefits Driving Purchase of Smart Security Devices (Q2/19)

Importance of Benefits Driving Purchase of Smart Safety and Security Devices (Q2/19)

Appendix