Executive Summary

Industry Insight

Key Findings and Market Impact

Service Uptake

Pay-TV Service Subscriptions (2011 - 2018)

Pay-TV Service by Type (2017 - 2018)

Pay-TV Service Operator (2016 - 2018)

U.S. Pay-TV Market Share (2016 - 2018)

Home Service Subscription (2012 - 2018)

Top 5 Home Service Subscription Bundles Including TV Services (Q1/18)

Net Promoter Score: Pay-TV Service Operators (Q1/18)

Changes to Pay TV Package

Recent Changes Made to Pay-TV Service (Q1/18)

ARPU for Standalone Pay-TV Service by Segment (Q1/18)

ARPU for Home Services: Pay-TV Switchers vs. Pay-TV Subscribers (Q1/18)

Pay-TV Switchers by Home and Mobile Services (Q1/18)

Pay-TV Switching by OTT Service Subscription (Q1/18)

TV Service Switching by Premium Channel Service Subscription (Q1/18)

Pay TV Provider Switching by Subscription to Specific OTT Service (Q1/18)

TV Service Switching by Pay-TV Service Providers (Q1/18)

TV Service Switching by OTT Service Subscription Cancellation (Q1/18)

TV Service Switching by Smart Home Device Ownership (Q1/18)

Net Promoter Score: Pay-TV Subscribers vs. TV service switchers (Q1/18)

Pay-TV Switching by Demographics (Q1/18)

Tradeoff between Pay TV and OTT Video Services

Service Most Wanted to be Retained (Q1/18)

Basic Pay-TV Service as Most Wanted Entertainment Service by Age (Q1/18)

Basic Pay TV as Most Wanted Entertainment Service by Demographic (Q1/18)

Previous Subscribers

Cord Cutters, Cord Shavers, and Cord Nevers (2015 - 2018)

Previous Pay-TV Service Period (2010 - 2018)

Previous Pay-TV Service Period by Age (Q1/18)

Likelihood of Subscribing to a Pay-TV Service (2015 - 2017)

Likelihood of Subscribing to a Virtual MVPD Service by Age (Q1/18)

Pay-TV Subscription Preference (Q3/17)

Pay-TV Subscription Preference by Age (Q3/17)

Previous Provider of Pay-TV Service (Q3/17)

Motivators/Triggers

Factors Influencing Decision to Make a Pay-TV Change (Q3/17)

Factors Influencing Decision to Make a Pay-TV Change by Age (Q3/17)

Factors Influencing Selection of a New Pay-TV Service Provider (Q3/17)

Factors Influencing Selection of a New Pay-TV Service Provider by Age (Q3/17)

Influence of Internet Video Services on Decision to Make a Pay-TV Change (Q3/17)

Influence of Internet Video Services on Decision to Make a Pay-TV Change by Age (Q3/17)

Influence of OTT Video Services on Decision to Make a Pay-TV Change by Current Subscriber Status (Q3/17)

Retention Options

Offers to Prevent Cancelation (2016 - 2017)

The Effect of Offers to Prevent Cancelation by HHs with/without Children at Home (Q3/17)

The Effect of Offers to Prevent Cancelation by Household Size (Q3/17)

Offers to Prevent Cancelation by Hispanic/Latino American Households (Q3/17)

Offers to Prevent Cancellation by Spanish Spoken Daily in the Home (Q3/17)