Canada: Connected Entertainment Consumer Research

Connected Entertainment in Canada

This consumer research study analyzes consumer demand for connected entertainment devices and services among Canadian broadband households.

Subscription Video Services

Uptake and anticipated changes in pay-TV and broadband services
Use of ad-based, subscription and transactional over-the-top (OTT) services
Interest in / use of personalization, UI, and new service features
Satisfaction levels for services
Multiscreen consumption
Use of apps and authenticated viewing
Attitudes and perceptions of video services

Support Services / Issues

Current use of support services
Concerns about privacy / security in use of connected devices
Consumer interest in new support options – self-help, apps, and other tools
Opportunities for smart home support services based on consumer interest in new capabilities, bundles, and system packages

Connected CE

Household penetration and adoption curves of connected CE devices, including new innovations (e.g., 4K)
Most-used devices in the connected home
Impact of innovations on sales and penetration of new and existing devices
Consumer reactions to a variety of business models for connected home entertainment devices
Purchase location trends
Brand, reasons, and location for new device purchases
Demand and usage trends for video and audio streaming
Household device most used for streaming and why
Role of connected device interfaces in guiding user experience and content discovery

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The Parks Points Newsletter Features All Aspects Of Our Research, Including Smart Home, Iot Devices, Entertainment And Digital Media, Security, Energy, Health, And Consumer Data.

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