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About the Research
Previous Research
The Death of Linear TV (Q3/14)
360 View: Digital Media & Connected Consumers (Q3/14)
Streaming CE and Content Purchasing Habits (Q1/14)
Trends in Content Licensing (Q1/14)
New Trends in Digital Delivery and CDNs (Q1/14)
OTT Video Buyers: Subscriptions & Transactions (Q4/13)
Key Findings
Industry Insight
Recommendations
Video Consumption Trends:
Video Consumption by Platform (2010 - 2014)
Video Consumption on TV Sets by Source (2010 - 2014)
Household Monthly Spending on Internet Video (2012 - 2014)
OTT Subscription by Age (2013 - 2014)
OTT Subscription by Household Income (2013 - 2014)
OTT Service Subscription (2012 - 2014)
Who Pays for OTT Service Subscription (Q3/14)
OTT Video Trends:
Parks Associates Multiscreen Segmentation
Video Viewing Segments (Q3/14)
Segment Descriptions
OTT Video Consumption on TV Sets (2012 - 2014)
Household Monthly Spending on Subscription Internet Video Services (2012 - 2014)
Household Monthly Spending on Renting Video Downloads (2012 - 2014)
Household Monthly Spending on Buying Video Downloads (2012 - 2014)
Demand for New OTT Video Services:
Willingness to Subscribe to New Over-the-Top Services (Q4/14)
Willingness to Subscribe to New Over-the-Top Services by Age (Q4/14)
% of Those Likely to Subscribe to New Over-the-Top Services with Video Services (Q4/14)
Willingness to Subscribe to Over-the-Top HBO or CBS Service by Pay-TV Provider (Q4/14)
Likelihood of Canceling Other Services if Subscribing to HBO or CBS Over-the-Top Service (Q4/14)
Additional Research from Parks Associates
