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About the Research
Previous Research
TV Services: The Fight for Premium Revenues (Q4/15)
The Need for Speed: Broadband and Data Consumption (Q3/15)
360 View: Entertainment Services in U.S. Broadband Households (Q3/15)
Segmentation: VOD & OTT Usage (Q2/15)
TV Everywhere and the New World of OTT (Q2/15)
Under Attack: Assessing New Threats to Pay-TV (Q4/14)
Key Findings
Industry Insight
Recommendations
Introduction to Video Viewing Segments:
Parks Associates Video Viewing Segments
Video Viewing Segments (2010 - 2015)
Segments & Broadband Services:
Broadband Service Speed by Video Viewing Segment (Q2/15)
Likelihood of Making Changes to Broadband Service by Video Viewing Segment (Q2/15)
Adoption of Bundles:
Bundled Service Adoption (2014 - 2015)
Bundled Service Subscriptions Among U.S. BB HHs (2014 - 2015)
Trend in Adoption of Bundles by Cable Service Provider (2011 - 2015)
Trends in Bundle Types by Cable Service Provider (2011 - 2015)
Trend in Adoption of Bundles by Service Provider (2011 - 2015)
Trend in Bundle Types by Service Provider (2011 - 2015)
Home Bundled Service Subscription by Video Viewing Segment (Q2/15)
Premium Pay-TV Features by Home Bundled Service Subscription (2014 - 2015)
Home Bundled Service Subscription by Age (Q2/15)
Home Bundled Service Subscription by Household Income (Q2/15)
Bundle ARPUs:
Home Service ARPU (2010 - 2015)
Monthly Cost of Home Bundled Service (2011 - 2015)
Trends in Home Bundled Service ARPU (Q2/15)
Trends in Double-Play Service ARPU by Broadband Service Provider (2014 - 2015)
Trends in Bundled Service ARPU by Broadband Service Provider (2014 - 2015)
Changes in Bundled Service:
Intention to Make Changes to Current Broadband Service by Type of Home Bundled Service Subscription (Q2/15)
Changes in Pay-TV Service by Video Viewing Segment (Q2/15)
Steps Taken to Downgrade Pay-TV Service by Video Viewing Segment (Q2/15)
Likely Changes in Pay-TV Service by Video Viewing Segment (Q2/15)
Reason for Intending to Downgrade Pay-TV Service by Video Viewing Segment (Q2/15)
Appendix: Details on Video Viewing Segments:
Segment Descriptions
