Download Table of Contents (PDF)
Quantified Consumer: COVID-19 Market Impact Studies
Key Questions Answered
Survey Methodology
Defining Heads of Broadband Households
Definitions and Abbreviations
Executive Summary
Industry Insight
COVID-19 Impact on Broadband Service
Likelihood of Making Changes to Broadband Service in the Next 6 Months
Pay-TV & OTT Service Subscriptions
Subscribers Cancelling Service as % of Subscriber Base
Computing Products Purchased or Received Since February 2020, the Beginning of the Pandemic
Impact on Broadband Providers
Broadband Service Adoption & ARPU
COVID-19 Impact on Broadband and Mobile Services
COVID-19 Impact on Broadband Service
Importance of Broadband Service
Changes in Internet Use Since COVID-19 Crisis Began
Reason for Increase in Internet Usage
Broadband Performance Since COVID-19 Began
Steps Taken to Improve Poor Broadband Service
Prevalence of Employer-Subsidized Service Among Remote Workers
Changes to Broadband Service Past 6 months
Increase in Use of Broadband Service During COVID-19
Concern with Paying Internet Bill During COVID-19 Crisis
Timeline of Upgrading Broadband Service
Reasons for Upgrading Broadband Service During COVID-19
Reasons for Switching to a New Broadband Service Provider
Considerations When Switching Broadband Providers
Likelihood of Making Changes to Broadband Service in the Next 6 Months
Concern with Paying Internet Bill During COVID-19 Crisis by Likelihood of Making Changes to Service
Reasons for Intending to Cancel Fixed Broadband Service
Likelihood of Upgrading Internet Speed to 1+ Gbps by Consumer Segments
Consumer Perception of Service Providers
Service Provider Net Promoter Score
Satisfaction with Handling of COVID-19 by Service Provider Type
Satisfaction by Broadband Service Provider Handling of COVID-19
Perceptions of Broadband Service Provider Handling of COVID-19
Perceptions of Mobile Service Provider Handling of COVID-19
Perceptions of Pay-TV Service Provider Handling of COVID-19
Impact on Pay-TV and OTT Services
Pay-TV & OTT Service Subscriptions
Pay-TV and OTT Service Subscription Mix
Pay-TV Adoption by Service Type
Changes Made to Pay-TV Service
Changes Made to Pay-TV Service by Service Type
High Intention to Make Changes to Pay-TV Service
OTT Service Use by Business Model
Number of OTT Service Subscriptions
Use of Ad-Based OTT Video Services
Use of Transactional OTT Video Services
Most Preferred Source to Watch New Movies
Use of Video Services: During vs. After COVID-19
Video Service Cancellations
Subscribers Cancelling Service as % of Subscriber Base
Reasons for Cancelling OTT Services
Drivers to Retain OTT Service Subscribers
Impact of Reduced Content on Pay-TV Service Cancellations
Impact of Live Sports on Pay-TV Service Cancellations
Likelihood of Cancelling an Online Video Service Due to Reduced Content
Impact on CE Product Adoption
Computing and Networking Products Purchased or Received During COVID-19
Entertainment Products Purchased or Received During COVID-19
Reasons for Acquiring Computing and Networking Products
Reasons for Acquiring Entertainment Products
Acquisition Method of Computing and Networking Products Used by Children
Acquisition Method of Entertainment Products Used by Children
Acquisition Method of Computing and Networking Products Used for Working at Home
Appendix
