Download Table of Contents (PDF)
Survey Methodology and Definitions
Survey Sample & Fielding
Parks Associates 2021 Respondent Quotas
Key Terms and Definitions
Cord-Cutters
Cord-Nevers
Entertainment Video Service Ecosystem
Executive Summary
Industry Insight
Traditional Pay-TV vs. Cord-Cutters and Cord-Nevers
Online Pay-TV Service: Cord-Cutters and Cord-Nevers
Traditional Pay-TV Service Cancellation Triggers
Monthly Service Cost Among Cord-Cutters
Understanding Cord-Cutters and Nevers
Penetration of Traditional Pay-TV vs. OTT Video Services
Traditional Pay-TV vs. Cord-Cutters and Cord-Nevers
Last Time Subscribed to Traditional Pay-TV Service
Online Pay-TV Service: Cord-Cutters and Cord-Nevers
OTT Service Subscription: Cord-Cutters vs. Cord-Nevers
Last Subscription to Traditional Pay-TV by Online Pay-TV Adoption
Cord-Cutters and Cord-Nevers: Age, Income, Tech Adoption
Attitudes Toward Technology and Lifestyle
Adoption of Video Products
Pay-TV Experience of Cord-Cutters
Traditional Pay-TV Service Cancellation Triggers
Previous Traditional Pay-TV Service Providers
Cord-Cutters: Monthly Cost of Previous Traditional Pay-TV Service
Drivers for Traditional Pay-TV Service Retention Among Cord-Cutters
Drivers for Traditional Pay-TV Service Retention Among Cord-Cutters
Rebundling of Video
Total Monthly Spending on OTT Services: Cord-Cutters vs. Cord-Nevers
Average Monthly Spending on OTT Services by Type
Monthly Video Service Cost Among Cord-Cutters
Monthly Service Cost: Traditional Pay-TV vs. OTT
OTT Service Use by Business Model
Number of OTT Service Subscriptions
Subscribers Cancelling Service as % of Subscriber Base: Cord-Cutters vs. Cord-Nevers
High Intention to Subscribe to Pay-TV Services: Cord-Cutters vs. Cord-Nevers
Appendix
Demographic Breakdown of Video Viewing Segments
Housing Breakdown of Video Viewer Segments
Defining Heads of Broadband Households
