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Consumer Analytics: Entertainment Services Track
Key Questions Answered
Survey Methodology
Defining Heads of Broadband Households
Definitions and Abbreviations
Reading Parks Associates Charts
Executive Summary
Industry Insight
Key Findings and Market Impact
Penetration and Growth Rates
Pay-TV Service Subscriptions (2011 - 2019)
Overall OTT Service Subscriptions (2015 - 2019)
Number of OTT Service Subscriptions (2014 - 2019)
Service Subscription Drivers
Reasons for Subscribing to Pay-TV Service (Q1/19)
Reasons for Subscribing to Subscription OTT Service (Q1/19)
Reasons for Subscribing to vMVPD Service (Q1/19)
Service Discovery and Buying Decisions
Sources Used for Discovering Ad-Supported Services (Q1/19)
Informative Sources Used: Pay-TV vs. vMVPD Services (Q1/19)
Demographic Distribution of Sources Used To Find Information About Online Video Service (Q1/19)
Time Spend On Consideration Before Subscribing: vMVPD vs. Pay-TV Service (Q1/19)
Service Selection Criteria
Factors Influencing Subscription OTT Service Subscription (Q1/19)
Factors Influencing Service Selection: vMVPD vs. Pay-TV Service (Q1/19)
Reasons for Using Ad-Supported Service (Q1/19)
Service Trials and Consideration
Number of Service Subscribed Post Trial Period (Q1/19)
Number of Services Subscribed Post Trail by Number of Services Trailed (Q1/19)
Service Subscription
Methods Used to Subscribe to Subscription OTT (Q1/19)
Methods Used to Subscribe to Subscription OTT Among OTT, Pay-TV Subscribers (Q1/19)
Pay-TV Vs. OTT Service Subscription (2018 - 2019)
Demographic Distribution of Pay-TV and OTT Subscribers Segment (Q1/19)
US Pay-TV Market Share (2016 - 2019)
OTT Service Subscriptions (2017 - 2019)
OTT Service Use by Business Model (2018 - 2019)
Subscriber Sentiment
Traditional Pay-TV Service Net Promoter Score (Q1/19)
Net Promoter Score: Pay-TV Service Operators (2018 - 2019)
Attitude Towards Use of Video Service by OTT and Pay-TV Service Subscribers (Q1/19)
Satisfaction with Online Video Services (Q1/19)
Net Promoter Score: OTT Services (2018 - 2019)
Video Service Feature Experience by Service (Q1/19)
Service Switching and Cancellation
Cancellation of OTT Services (Q1/19)
Reasons for Cancelling OTT Service (Q1/19)
Incentives Inhibiting Churn of OTT Services (Q1/19)
