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Bottom Line
Overall OTT Video Service Market Trends
Unprecedented OTT Video Consumption
Growing Divide between OTT and Pay TV
Evolution of Content Windowing
Subscription OTT Service Market
Launch of High-Profile Services
Reduction in Original Content Production
Shifts in Partnerships
Competitive Overview
Ad-Based OTT Service Market
High-Profile Acquisitions
Influx of Original and Exclusive Content
Residual Impact of COVID-19
Competitive Overview
Transactional OTT Service Market
Continued Dominance of Tech Giants
Movie Theater Operators Launch Services
Transactional Offerings Integrated into Services
Competitive Overview
Key Trends to Watch
Slowdown in High-Profile Service Launches
Service Consolidation
Shift to Streaming-First Organizations
Market Forecast: US OTT Service Subscriptions and Revenue, 2021-2026
Forecast Methodology and Assumptions
Forecast
Implications and Recommendations
Glossary
Appendix
Consumer Data Methodology
Attribution
© March 2021 Parks Associates
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America.
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
