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About the Research
Previous Research
TV Everywhere and the New World of OTT (Q2/15)
The Super Buyer: Characteristics of High ARPU Customers (Q4/14)
Consumer Segmentation: OTT Video Buyers (Q4/14)
Who is Using Multiscreen Services (Q3/14)
Key Findings
Industry Insight
Recommendations
Segmentation Overview:
Parks Associates Video Viewing Segments
Video Viewing Segments (2010-2014)
Segment Descriptions
Top Leisure Activity by Video Viewing Segment (Q3/14)
Access to VOD & OTT Services:
Pay-TV Service Subscription by Video Viewing Segments (2013 - 2014)
Premium Movie Channel and VOD Adoption by Video Viewing Segments (2013 - 2014)
Premium Movie Channel Adoption by Video Viewing Segments (Q1/14)
Pay-TV Feature Monthly Usage Among Pay-TV Subscribers (2013 - 2014)
Pay-TV Feature Monthly Usage by Video Viewing Segments (Q1/14)
Subscription to Any OTT Service by Video Viewing Segments (2013 - 2014)
Netflix, Amazon Prime Instant Video, and Hulu Plus Subscription by Video Viewing Segments (2013 - 2014)
Premium Movie Channel, VOD, and OTT Service Subscription by Video Viewing Segments (2014)
Consumption of VOD & OTT Content:
Video Consumption on TV by Source (2010 - 2014)
Video Consumption on TV: VOD vs. Internet Video (2010 - 2014)
Video Consumption on TV: VOD vs. Internet Video Travelers vs. Rooted Viewers (2010 - 2014)
Video Consumption on TV: VOD vs. Internet Video Avid Viewers vs. Traditionalists (2010 - 2014)
Video Consumption on TV: VOD vs. Internet Video Multiscreeners, Purists, & Light Users (2010 - 2014)
Expenditure on VOD & OTT Sources:
Average Monthly Expenditure on VOD & Internet Video (2012-2014)
Average Monthly Expenditure on Internet Video by Category (2012-2014)
Average Monthly Expenditure on VOD and Internet Video by Video Viewing Segments (2012-2014)
Monthly Spending on Video Downloads and Subscription OTT Services by Video Viewing Segments (Q3/14)
Appeal of Watching VOD on Alternative Platforms:
Appeal of Watching On-Demand Content by Platform (Q3/14)
Number of Desired Devices to Watch On-Demand Content (Q3/14)
Appeal of Watching On-Demand Content on Connected CE Devices by Video Viewing Segment (Q3/14)
Appeal of Watching On-Demand on Mobile Devices by Video Viewing Segment (Q3/14)
Appeal of Watching On-Demand Content on Computers by Video Viewing Segment (Q3/14)
