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Video Services: OTT, Pay TV

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Q3 2024

Trackers

Streaming Video Tracker - North American Update: August 2024

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends in the OTT video services market. Services tracked include subscription, transactional, and ad-supported services that deliver professionally created content to consumers on internet-connected devices.

Contact Parks Associates for information and subscription options for the Streaming Video Tracker service.

Purchase

2024 Summer Olympics: Innovations in Interactivity and Inclusivity. 3

Olympics Spark Revival in Summer Sports Viewership. 3

Interactive Opportunities for the Olympics and Beyond. 6

What’s Coming Next: Immersive Video. 7

Advancements in Accessibility. 8

Additional Research Resources. 8

August Entertainment News. 9

Google TV Streamer Replaces Chromecast and Doubles as a Smart Home Hub. 9

Venu Sports: Will the $1.2 Billion Streaming Venture Survive Fubo’s Legal Challenge?. 11

Disney+ Streaming Turns the Corner: First-Ever Profit in Q3. 13

Chick-fil-A Enters the Streaming Wars with New Family-Friendly Service. 14

Max Expands Reach Through New Partnerships with DoorDash and Chegg. 16

Service Changes: Platforms, Business Models, and News. 18

Citations


List of Figures
Annualized Churn for Peacock and Fubo Compared to All OTT Services and vMVPDs Overall 4

Comparison of Average SVOD Subscriptions: Hispanic vs. All US Internet Households. 6

Brand Adoption of Most Used Streaming Media Player, Among All US Internet Households. 10

Brand Adoption of Most Used Streaming Media Player, Among SMP Owners. 10

Number of Fubo Subscribers (in Millions), Q3 2021 to Q2 2024. 12

Adoption of Leading SVOD Services, Among US Internet Households Q1 2024. 13

Estimated Subscribers for Frndly TV and UP Faith and Family, Q3 2021 to Q2 2024. 15

Adoption of Top 5 Membership Subscription Categories. 17

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