Ad-Based Viewing is Booming, but Opportunities Remain. 3
Advantages and Disadvantages of Streaming. 3
The Price of Streaming. 4
The Ad-Based Experience. 6
Political Ads and the Upcoming Presidential Election. 6
Additional Research Resources. 7
September Entertainment News. 7
Verizon Acquires Frontier in $20 Billion Deal 7
VIZIO Expands WatchFree+ Streaming Service to Mobile App. 8
Disney and DirecTV Reach Agreement After Two-Week Dispute. 10
Synamedia’s Low-Cost Streaming Device Set to Revolutionize the Market. 11
FTC Report Exposes Law Privacy Practices. 13
Service Changes: Platforms, Business Models, and News. 16
Citations
. 19
Figure 1 Use of Free Ad-Based OTT Video Services in the Past 30 Days. 3
Figure 2 Drivers of Free Ad-Based OTT Video Service Use. 5
Figure 3 Reasons for Cancelling OTT Services. 5
Figure 4 Pain Points Associated with Ad-Based OTT Service Use. 6
Figure 5 Year Over Year Adoption of Mobile and Internet Bundles. 8
Figure 6 Brand of Most-Used Smart TV in the Home, Among Smart TV Owners. 9
Figure 7 Penetration of Traditional vs. OTT Video Services, 2018-2024. 11
Figure 8 Number of Platforms Used for D2C Streaming Services/App. 12
Figure 9 Consumer Concern Regarding Personal Data Security. 14
Figure 10 Consumer Attitudes on Data Security, Trust in Companies to Keep Data Safe. 14
