Video Services Dashboard Q3 2024

Video Services Dashboard 3Q 2024

The Video Services Dashboard provides a visual representation of the most critical indicators used by organizations that provide video services to the home to make strategic decisions.

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Executive Summary

Video Services Overview
Penetration of Traditional vs. OTT Video Services
Pay-TV & OTT Service Subscription Trend
Pay-TV Adoption by Service Type
Overlap in Pay-TV & OTT Service Subscriptions

Pay-TV Services
Traditional Pay-TV Service Provider Market Share
Overall vMVPD Service Adoption
Streaming TV & vMVPD Provider Market Share
Traditional Pay-TV Service Provider NPS
vMVPD Service NPS
Cord Cutter vs Cord Never

Streaming Service Adoption: Business Models & Market Leaders
OTT Service Use by Business Model
OTT Video SVOD Service Stacking
Average Number of OTT Service Subscription
Major Subscription OTT Service Adoption
Streaming Video Service Use by Parent Companies
SVOD Subscription Tier: Ad-Based vs. Ad-Free
Trending Use of Basic with Ads Tier for Major SVOD Services
Trending Use of Leading Free Ad-Based OTT Services
Trending Use of Transactional OTT Services
Social/User Generated Platform Use

Streaming Services: Fees Churn, NPS
Total Monthly Spending on OTT Services
Spending on Video Services: Traditional Pay-TV vs. SVOD Services
Monthly Spending on OTT Video Services by vMVPD Service Adoption
Major OTT Service NPS
OTT Subscriber Churn
Reasons for Cancelling Service
Incentives to Prevent Churn

Appendix

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Video Services: OTT, Pay TV

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Video Services Dashboard 3Q 2024

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Yilan Jiang

Senior Director of Consumer Analytics

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@ YilanJiang

Jennifer Kent

Vice President, Research

Author

@ JenniferMKent

Sarah Lee

Research Analyst

Author

@ sarahaleephd

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Video Services: OTT, Pay TV

We’re here to lead the way in helping our clients navigate change for lasting success

Video Services Dashboard 3Q 2024

Purchase this report to learn in depth

Yilan Jiang

Senior Director of Consumer Analytics

Author

Jennifer Kent

Vice President, Research

Author

Sarah Lee

Research Analyst

Author

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Primary Research

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Newsletter

The Parks Points Newsletter Features All Aspects Of Our Research, Including Smart Home, Iot Devices, Entertainment And Digital Media, Security, Energy, Health, And Consumer Data.

Providing market intelligence for more than 35 years

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Expertise

Services

Events

Resources

About Us

Store