Providing market intelligence for more than 35 years

Wellness and Fitness

  2. Expertise
  3. Connected Health and Wellness
  4. Wellness and Fitness
  5. 360 View: Empowering Healthcar...

Quantified Consumer

360 View: Empowering Healthcare Consumers

  • Segments consumers based on their affinity to healthy living lifestyles, propensity to change behaviors, and familiarity and use of technologies in their daily life
  • Examines consumer needs in three major areas: managing chronic conditions, reducing health risks by pursuing wellness and fitness goals, and helping aging parents live safely and independently at home
  • Provides adoption and purchase triggers for relevant technologies, devices and applications
  • Provides current use of relevant services by brands
  • Details the means to engage users with such services for positive behavioral changes
  • Tracks adoption of devices and services and reasons for change

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© September 2016 Parks Associates | Dallas, Texas 75248

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