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About the Research
Previous Research
Engaging Consumers for Healthy Living: Health Apps (Q4/14)
Reasons for the Appeal of Health & Fitness Devices (Q4/14)
Delivering Quality Healthcare to the Digital Home: The 2014 Edition (Q4/14)
360 View: Health Devices and Services for Connected Consumers (Q3/14)
Wearable Computing: Fitness and Health in Style (Q3/14)
Digital Health Consumers: A Lifestyle & Technology Segmentation (Q1/14)
Key Findings
Industry Insight
Recommendations
Overview of Connected Health Adoption:
Number of Connected Health Devices Owned (2013 - 2014)
Adoption of Digital Health Devices (2013 - 2014)
% of U.S. Broadband Households Using At Least One Connected Health Device by Household Income (2013 - 2014)
% of U.S. Broadband Households Using Online Health Tools (2013 - 2014)
Use of Online Health Tools (2013 - 2014)
Online Health Tools Offered by Doctors (2012 - 2014)
Corporate Discounts and Connected Health Device Adoption:
Ownership of Connected Fitness Devices with a Corporate Discount (Q4/14)
Connected Fitness Devices Acquired with a Corporate Discount (Q4/14)
Weekly Use of Fitness Apps on Smart Health Devices and Corporate Discounts (Q4/14)
Corporate Size Among Those Acquiring Connected Fitness Device with Corporate Discount (Q4/14)
Demographic Profiles of Connected Fitness Device Owners (Q4/14)
Use of Connected Health Devices and Apps:
Monthly Use of Health Apps (Q4/14)
Health App Monthly Usage
Monthly Use and Interest in Using of Health Apps (Q4/14)
Connected Health Devices Used in Conjunction with Health Apps (Q4/14)
High Appeal of Health Master App (Q4/14)
Appeal of Health Master App by Number of Health Apps Used Monthly (Q4/14)
Privacy Concerns about Connected Health Devices:
Attitudes Towards Online Health Data (Q4/14)
Privacy or Security Concerns About Connecting Devices to the Internet (Q4/14)
Concerns About Connecting Health and Fitness Devices to the Internet (Q4/14)
Effectiveness of Privacy or Security Rights to Relieve Concerns (Q4/14)
Willingness to Share Data From Fitness Devices by Fitness Device Owned (Q4/14)
Willingness to Share Data From Connected Healthcare Devices that Track Vital Signs by Device Owned (Q4/14)
Discounts as Incentives to Share Data From Fitness Devices by Device Owned (Q4/14)
Discounts as Incentives to Share Data From Connected Healthcare Devices that Track Vital Signs by Device Owned (Q4/14)
