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Wellness and Fitness

Q3 2024

Quantified Consumer

Wearables: Advances in Health & Safety

Consumer adoption of wearables has hit an all-time high, with nearly half of US internet households owning one or more smart watch or fitness tracker. Device makers must carefully evaluate their next strategies – to widen appeal and break into the remaining untapped market, or to hone-in on existing users with advanced features and functionalities. This research evaluates the current scope of the wearables market, looking at new advances in health and safety.

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