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White Paper

The New Reality: Tomorrow’s Multiscreen, Multirights World

© Parks Associates

The New Reality: Tomorrow’s Multiscreen, Multirights World

This whitepaper examines the challenges and key strategies for operators to create successful multiscreen services.

Topics:

Impact and importance of multiscreen services, including role of OTT and TV Everywhere

New technologies changing the market

Monetization, changing business models, and multiscreen rights

Internal and external challenges in developing multiscreen services

Key factors influencing future success of operator services

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