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Providing market intelligence for more than 35 years
Which companies will strike it rich in online video advertising?
With online video consumption exploding worldwide, companies are betting that online and mobile video advertising is on the cusp of a gold rush in monetization. This whitepaper examines the challenges and opportunities in unlocking ad insertion’s potential.
Topics:
The shift in video ad buying – from buying content to buying audience
New issues facing companies entering the ad tech business
Comparison and contrast of server-side and client-side approaches to ad insertion
Strengths of current business strategies based on company approach and position in video delivery chain
Strategic and important business considerations for companies considering their options for ad insertion
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