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Providing market intelligence for more than 35 years
Uprising: College Students & Changing Video Preferences
This whitepaper investigates college students’ video viewing habits in order to gain insight on the market’s future, particularly in regards to services, licensing, business models, revenues, and advertising.
Topics:
The value of TV access and content for U.S. college students
College student usage and perception of pay-TV services
How college students access and consume television and media content
Strategies to develop new business and foster existing relationships among college-age consumers
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