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Effective Bundling: Pain Points and Expectations from Subscription Leaders
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Entertainment services lead the subscription economy for US internet households

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Effective Bundling: Pain Points and Expectations from Subscription Leaders

The subscription landscape is growing increasingly complex, with consumers embracing more subscription services than ever across entertainment, retail, fitness, transportation, and other areas of their lives.

This white paper draws on the results of 10 interviews with executives representing leading subscription companies across the streaming video, streaming music, health and fitness, educational services,  and productivity services markets. In this research, leading executives share their best practices and strategies to maximize the returns of their partnerships and to avoid and mitigate pain points.

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About the Sponsor

Bango enables content providers to reach more paying customers through global partnerships. Bango revolutionized the monetization of digital content and services, by opening-up online payments to mobile phone users worldwide. Today, the Digital Vending Machine® is driving the rapid growth of the subscriptions economy, powering choice and control for subscribers.

The world's largest content providers, including Amazon, Google and Microsoft trust Bango technology to reach subscribers everywhere. Bango, where people subscribe.

Complete this form to receive a link to download this white paper. By submitting this form, you agree to receive emails from Parks Associates and Bango on this topic. You can unsubscribe at any time.
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