Providing market intelligence for more than 35 years

White Paper

IoT Support: Solutions for the Internet of Tomorrow

© Parks Associates

IoT Support: Solutions for the Internet of Tomorrow

Sponsored by CSS Corp

CSS Corp

Connected devices can provide additional functionality and convenience for consumers in many ways, but these devices also create risks for a consumer and a brand. Having an inadequate product experience as a result of failures in connectivity, a lack of integration with other devices, or an inability to understand the set-up process can weaken brand value and, as a result, slow the overall adoption of these emerging products.

This whitepaper examines the new challenges as companies develop connected devices in entertainment, smart home, health, VR, and robotics; the critical pain points for consumers; and strategies for companies to manage the product experience for consumers.