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Providing market intelligence for more than 35 years
Consumer demand for multiscreen media experiences has forever changed the game. This whitepaper, sponsored by mPortal, analyzes strategies to develop a multiscreen video strategy.
Top Trends:
Smartphone & tablet ownership has reached critical mass
Over-the-top (OTT) services have transformed the way consumers watch TV
Multiscreen media engagement is becoming the norm
Key Topics:
Strategies to unify & extend multiscreen video services
Importance of personalization and integration with social media
Role of analytics in creating compelling user experiences
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