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Reaching Today’s Video Audiences: Platform Diversity and ROI
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Supporting as many platforms as possible is desirable within the consumer streaming video market.

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Reaching Today’s Video Audiences: Platform Diversity and ROI

This white paper illustrates the growth in streaming video adoption and expanding uptake of OTT video services. It examines the increasing variety of device platforms used both in and outside the home to view video. It also discusses the potential tradeoffs, complexities, and ROI challenges presented when attempting to deploy broad platform support.

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About the Sponsor

Built for technical professionals in the OTT video market, Bitmovin’s software solutions are designed to optimize customer operations and reduce time-to-market, resulting in the best viewer experience imaginable. This is achieved through Bitmovin’s unparalleled device reach, flexible integration, and commitment to supporting their customers.

Bitmovin’s cloud-native solutions ensure the most flexible and scalable media encoding, playback, and analytics solutions available. Optimize your content globally using future-proof codecs on the largest number of devices and screens in market today. Enable teams to customize media workflows to align with rapidly evolving changes in business so they can identify, reduce, and control operational costs quickly. With Bitmovin, be on every screen, every new device, in every market, quicker than the competition can even blink. Learn more at www.bitmovin.com.

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