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Providing market intelligence for more than 35 years
TV Unlimited: How Cloud DVR Will Transform Video Services
The consumer market for video services is more challenging than ever for operators. Consumers are watching record amounts of video, and the number of screens continues to rise, including TVs, PCs, tablets, & smartphones.
In this environment, a well-known part of the pay-TV offering may hold the key to improved profitability and competitiveness in video services – the DVR.
This whitepaper analyzes the role and benefits of cloud DVRs in the video ecosystem.
Topics:
Consumer demand and broadband requirements for streaming/online content
Current DVR adoption and the benefits and limitations of this device
Service provider strategies to virtualize the DVR
New business models, including ad insertion, unlimited storage, and personalization
Competitive advantages for operators created through deployment of cloud DVR
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