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The Bottom Line
1.0 Report Summary
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach
1.3.1 Sources of Information
1.3.2 Definitions and Classifications
2.0 Mobile Data Adoption and Service Offerings
2.1 The Shift from Voice to Data—Operator Perspectives
2.2 Types of Mobile Data Services and Their Adoption
2.2.1 Mobile Messaging and Internet
2.2.2 Ringtones, Wallpapers, Music/Game Downloads
2.2.3 Mobile Subscription: TV, Music/Game-on-Demand, Social Networking & Navigation
2.2.4 Mobile Apps: The New Mobile Content Distribution Channel
2.2.5 Other Emerging Mobile Data Services
2.3 Mobile Data Wholesale Businesses
2.3.1 MVNOs
2.3.2 Mobile Broadband Connected CEs
2.3.3 Mobile Broadband for Industry Verticals
3.0 Data’s Impact on the Mobile Ecosystem
3.1 4G/LTE and Network Traffic Management
3.2 Application Development and Content Aggregation
3.3 Device Management and Provisioning
3.4 Mobile Cloud: Who Will Be in Control?
4.0 Market Forecasts
4.1 Forecast Methodology
4.2 Sources of Information
4.3 Mobile Data Revenues: Five-Year Global Forecasts
5.0 Market Implications and Recommendations
