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Wi-Fi and Home Networking

Q4 2024

Quantified Consumer

New Competition in Broadband: 5G Home Internet & Fiber

The market dynamics for residential broadband in the US market are changing. As competition ramps up across the country, internet service providers face new questions around how to best attract and retain subscribers and grow additional revenue streams.

This research examines the impact of 5G home internet and fiber rollouts on the competitive landscape, as well as quantifies the impact of the end of the Affordable Connectivity Program on consumer decision-making. It investigates changing consumer attitudes and perceptions of service quality, willingness to pay for tested packages, and the consumer shopping journey.

Key questions addressed:

1) To what degree has the end of the ACP impacted consumer broadband adoption?

2) What consumer demand exists for low-cost broadband solutions?

3) How has consumer perception of 5G, fiber, and satellite evolved?

4) What new value-added service concepts are consumers interested in?

5) How do consumers find and evaluate prospective internet service providers?

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Video Services Ecosystem

Pay-TV Definitions and Categorization

Executive Summary

Attitudes Towards to Broadband Services: Trending

Trend of NPS for Home Internet by Access Method

Consumer Interest in New Value-Added Service Concepts

Customers Looking for New Internet Provider in the Past Year

Experience Looking for New Internet Provider: Ease vs Difficulty

Broadband Usage Trends

Residential Internet Provider Landscape: Top Players

Market Share of Top Ten Residential Home Internet Providers

Internet Access Method Among Home Internet Households

Estimated Adoption of Mobile Network Fixed Wireless Access (5G & LTE) Among US Internet Households

Home Internet Payment Method by Residence Type

Download Speed of Home Broadband Services

Upload Speed of Home Internet Services

ARPU of Standalone Internet Service by Download Speed

ARPU of Standalone Internet Service by Upload Speed

Average Monthly Spending of Standalone Internet Service: Bulk vs Retail

Number of Home Internet Services At Home

Reasons for Having Multiple Home Internet Services

Fiber, 5G, and Gigabit Service

Net Promoter Score of Home Internet by Access Method

Trend of NPS for Home Internet by Access Method

Attitudes Toward Fiber or 5G Internet Services

Attitudes By Current Network Type

Concept Testing: Appeal of 5G Home Internet

Barriers to Adopt 5G Home Internet: Why Consumers Don’t Find It Appealing

NPS of Home Internet by Download Speed

NPS of Home Internet by Upload Speed

Adoption of Symmetrical vs. Non-Symmetrical Gigabit Among Those Who Know Speeds

NPS of Home Internet by Symmetrical Gigabit Adoption

Top Factors Influencing Decisions on Switching Providers

Perceptions of Current Home Internet Service

Attitudes Towards to Internet Service Among Current Service Providers

Service Problems

Problems with Home Internet Services

Problems with Home Internet Services by Access Method

NPS on Home Internet Services by Problems Experienced

Adoption of Value-Added Services

Bundled Service Adoption Among Home Internet Households

Traditional Home Internet Service Bundles

Trends in Bundled Service Adoption

Services Bundled With Home Internet

Trends in Value-Added Services Bundling

Impact of Bundled Services on NPS of Internet Provider

NPS of Internet Service by Bundled Services & Access Method

Net Promoter Score of Internet Services by Current Symmetric Internet Speeds

Adoption of Services Bundled With Home Internet by Access Method

Value-Added Service Concept Testing

Interest in New Service from Internet Providers

Interest in New Service from Internet Providers by Access Method

Interest in New Service from Internet Provider by Demographics

Customer Switching and Expectations

Attitudes Towards to Broadband Services

Attitudes Towards to Broadband Service By Current Provider Type

Customer Looking for New Internet Provider in the Past Year

ISP Shopping Behavior by Primary Access Method at Home

Experience Looking for New Internet Provider: Ease vs Difficulty

Top Factors Influencing Decisions on Switching Providers by Intention of Switching Provider

Preferred Internet Access Type from New Internet Provider

Preferred Access Type from New Internet Provider by Access Method

Customer Spending and ARPU

Internet Service ARPU - Bundle Types: 2024 vs 2023

Home Internet Service ARPU for Traditional Pay-TV/Internet Bundles

Home Internet Service ARPU for Traditional Non-Pay TV Bundles

Internet Service ARPU for Traditional Bundles Including Value-Added Services

Internet Service ARPU for VAS-Only Bundles

Appendix

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