New Competition in Broadband: 5G Home Internet & Fiber

The market dynamics for residential broadband in the US market are changing. As competition ramps up across the country, internet service providers face new questions around how to best attract and retain subscribers and grow additional revenue streams.

This report examines the impact of 5G home internet and fiber rollouts on the competitive landscape, as well as quantifies the impact of the end of the Affordable Connectivity Program on consumer decision-making. It investigates changing consumer attitudes and perceptions of service quality, willingness to pay for tested packages, and the consumer shopping journey.

Key questions addressed:

1)To what degree has the end of the ACP impacted consumer broadband adoption?

2)What consumer demand exists for low-cost broadband solutions?

3)How has consumer perception of 5G, fiber, and satellite evolved?

4)What new value-added service concepts are consumers interested in?

5)How do consumers find and evaluate prospective internet service providers?

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Methodology & Key Terms

Executive Summary

Broadband Usage Trends

Fiber, 5G, and Gigabit Service

Service Problems

Adoption of Value-Added Services

Value-Added Service Concept Testing

Customer Switching and Expectations

Customer Spending and ARPU

Appendix

•Defining Internet households

•Guide to reading Parks Associates charts

Additional research from Parks Associates

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