Opportunity Assessment: Builders and Insurance as Smart Home Channels

Many smart home manufacturers and service providers have their eyes on the home builder and home insurance channels as new means to boost sales and introduce new consumers to the smart home experience. Each channel is developing at its own pace and according to its own unique business cases, technology preferences, and partnership alignments. This market assessment takes a look at the single-family builder, multifamily builder, and home insurance channels by exploring pre- and post-COVID-19 industry outlook, smart technology drivers, barriers and trends, and market leaders, with an assessment of the scale and momentum of these channel opportunities.

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Download Table of Contents (PDF)

Purpose of Research

Glossary of Terms

Who is the buyer of smart home technology for single-family homes?

Who is the buyer for smart home technology for multifamily apartments?

Executive Summary

Industry Insight

Key Findings Single Family Builders

Key Findings Multifamily Builders

Key Findings Home Insurance

General Channel Trends

Stand Out Fact for Smart Home Device Distribution

Single-Family Builder Channel

General Pre-COVID 19 Outlook – Single-Family Builders

COVID-19 Impact on Outlook – Single-Family Builders

Smart Home Technology Adoption – Single Family Builders

Smart Home Technology Trends – Single Family Builders

Builder Magazine Top 100 Builders 2019

Market Leaders in Smart Home Adoption

Scale and Momentum of Opportunity

Multifamily Builder Channel

General Pre-COVID 19 Outlook – Multifamily Builders (MFBs)

COVID-19 Impact on Outlook – Multifamily Builders

Smart Home Technology Adoption – Multifamily Builders

6 Major Multifamily Access Control Trends

COVID-19 Impact – Multifamily Trends

National Multifamily Housing Council 50 Largest Apartment Owners

National Multifamily Housing Council 25 Largest Developers

Smart Apartment Solution Providers – Summary Position Statements

Middleware Solution Profiles

Access Control System Providers

Access Provider Market Strength Scores

Market Leaders in Multifamily Smart Home Adoption

Scale and Momentum of Opportunity

Insurer Channel

General Pre-COVID 19 Outlook – Residential Property Insurance

COVID-19 Impact on Outlook – Residential Property Insurance

Smart Home Technology Adoption – Insurance Providers

2020 Trends in Smart Home Technology Engagement

Top 100 U.S. Property & Casualty Insurance Groups

2018 J.D. Power U.S. Home Insurance Study

Insurance IoT Ecosystem

Market Leaders in Smart Home Adoption

Scale and Momentum of Opportunity

Appendix

New Single-Family Construction with Smart Home Devices (Q1/20)
Sales Forecast for 2025 New Single-Family Construction with Smart Home Devices (Q1/20)
Multifamily Builders: New Construction with Smart Home Devices (Q1/20)
Networked Camera: Channel Purchase Location (Q4/19)
Smart Door Lock: Channel Purchase Location (Q4/19)
Smart Smoke/CO Detector: Channel Purchase Location (Q4/19)
Smart Video Doorbell: Channel Purchase Location (Q4/19)
Smart Light Bulb: Channel Purchase Location (Q4/19)
Smart Thermostat: Channel Purchase Location (Q4/19)
Smart Outlet/Switch/Dimmer: Channel Purchase Location (Q4/19)
Smart Lighting Control System: Channel Purchase Location (Q4/19)
Benefits Influencing Smart Home Device Purchases (Q4/19)
New Single-Family Construction with Smart Home Devices (Q1/20)
Sales Forecast for 2025 New Single-Family Construction with Smart Home Devices (Q1/20)
Multifamily Builders: New Construction with Smart Home Devices (Q1/20)
Multifamily Builders: 2025 New Construction Forecast with Smart Home Devices (Q1/20)
Likelihood of Purchasing Smart Home Products with Detection/Prevention Features (Q2/19)
Smart Security Device: Preferred Purchase Chanel by High Intenders (Q2/19)
Smart Smoke/Water Device: Preferred Purchase Channel (Q2/19)
Attitudes Toward Smart Home Devices and Insurers (Q2/19)
Attitudes Toward Smart Home Devices and Insurers Among Smart Home Device Owners (Q2/19)
Insurance IoT Ecosystem
Type of Insurance by Home Ownership Among Respondents (Q2/19)
Likelihood of Switching Home Insurance to Acquire Smart Home Devices (Q2/19)

Publish Date: 2Q 2020

Pages: 88


Authored By:
Brad Russell - Research Director, Connected Home

© June 2020 Parks Associates
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Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.

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