Residential Security: Competitive Analysis

This report assesses key trends shaping the competitive landscape of the residential security arena. It compares key performance indicators and company strengths by evaluating innovation strategy, assessing partnerships, and growth strategies. The report focuses on major players with a high volume of subscribers, including ADT, Vivint, Comcast, Xfinity, and SimpliSafe among others. Companies seeking a piece of the U.S. marketplace for security systems and their smart home adjacencies benefit from understanding their competitors’ positioning. This report analyzes today’s U.S. residential security system market, its players, and market dynamics affecting the industry.

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Residential Security Market 
  Major Security Players 
  Professional Monitoring Revenue and Market Share
  Fierce Competition
  NPS Scores and Home Security 

A Changing Structure for the Residential Security Industry
  COVID-19 Impact and Views of “Safe Enough” 
  Increased Use of Interactive Services 
  Diversified Mix of Professional Monitoring Services 

Competitive Analysis 
  Affordability 
  Differentiation of Features 
  Consolidation & Partnership
  Strength of the Channel 
  Creating a Unified Point of Control
  Depth of Offerings 

Competitive Profiles
  ADT 
  Vivint Smart Home
  Brinks Home 
  Canary Security
  Amazon / Ring 
  SimpliSafe 
  Wyze 
  ARLO Technologies 
  Google Nest 
  Xfinity Home
  Cox Communications - Homelife 

Competitors on the Horizon 
  Abode Systems, Inc. 
  Cove 
  Kangaroo 
  ecobee 

Implications about Competitive Strategies 

Appendix
  Companies Researched or Interviewed for Report 
  List of Figures 

Contributors 
Home Security System Ownership 

Professional vs. Self-monitoring in US Security System Households 

Major US Security Providers 

Positioning of Select Home Security Systems and Devices 

US Revenue Forecast in End-User Dollars 

Customer Changes Made to Security Systems in 12 months Before Survey 

Likelihood of Switching Monitoring Provider 

US History and Forecast for Professionally Monitored Security Systems 

NPS for Top Professional Monitoring Providers 

NPS for Top Professional Monitoring Providers 

Current Market Structure for Residential Security 

Future Market Structure 

Most Important Features of a Security System 

Average Monthly Fee for Professional Monitoring 

Installation Method for the 12 Months Prior to Survey

Professional Monitoring Fees by Company 

Average Upfront Costs of Home Security System, by Installation Method 

Average Price Paid of Select Smart Home Devices 

Payment Method Used to Acquire Security System 

AI Features by Security System Provider 

Major Provider Partnerships 

Security System Purchase Channels 

Security System Type, by Provider 

Top Platforms for Smart Home Device Control 

Features by Provider 

Key Activities by Provider

Publish Date: 2Q 2022

Pages: 68


Authored By:
Jennifer Kent - Vice President, Research

© April 2022 Parks Associates
All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America. 

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Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.

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