Residential Security: Competitive Analysis

This report assesses key trends shaping the competitive landscape of the residential security arena. It compares key performance indicators and company strengths by evaluating innovation strategy, assessing partnerships, and growth strategies. The report focuses on major players with a high volume of subscribers, including ADT, Vivint, Comcast, Xfinity, and SimpliSafe among others. Companies seeking a piece of the U.S. marketplace for security systems and their smart home adjacencies benefit from understanding their competitors’ positioning. This report analyzes today’s U.S. residential security system market, its players, and market dynamics affecting the industry.

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Residential Security Market

Major Security Players

Professional Monitoring Revenue and Market Share

Fierce Competition

NPS Scores and Home Security

A Changing Structure for the Residential Security Industry

COVID-19 Impact and Views of “Safe Enough”

Increased Use of Interactive Services

Diversified Mix of Professional Monitoring Services

Competitive Analysis

Affordability

Differentiation of Features

Consolidation & Partnership

Strength of the Channel

Creating a Unified Point of Control

Depth of Offerings

Competitive Profiles

ADT

Vivint Smart Home

Brinks Home

Canary Security

Amazon / Ring

SimpliSafe

Wyze

ARLO Technologies

Google Nest

Xfinity Home

Cox Communications - Homelife

Competitors on the Horizon

Abode Systems, Inc.

Cove

Kangaroo

ecobee

Implications about Competitive Strategies

Home Security System Ownership
Professional vs. Self-monitoring in US Security System Households
Major US Security Providers
Positioning of Select Home Security Systems and Devices
US Revenue Forecast in End-User Dollars
Customer Changes Made to Security Systems in 12 months Before Survey
Likelihood of Switching Monitoring Provider
US History and Forecast for Professionally Monitored Security Systems
NPS for Top Professional Monitoring Providers
NPS for Top Professional Monitoring Providers
Current Market Structure for Residential Security
Future Market Structure
Most Important Features of a Security System
Average Monthly Fee for Professional Monitoring
Installation Method for the 12 Months Prior to Survey
Professional Monitoring Fees by Company
Average Upfront Costs of Home Security System, by Installation Method
Average Price Paid of Select Smart Home Devices
Payment Method Used to Acquire Security System
AI Features by Security System Provider
Major Provider Partnerships
Security System Purchase Channels
Security System Type, by Provider
Top Platforms for Smart Home Device Control
Features by Provider
Key Activities by Provider

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Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.

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