Providing market intelligence for more than 35 years

Parks Associates

Market Research and Consulting Company

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. www.parksassociates.com

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Free Resources

CONNECTIONS Summit Recap: Home Security: Trends and Transformations
CONNECTIONS Summit Recap: Navigating the Multifamily IoT Markets
CONNECTIONS Summit Recap: Demand for Energy Management at Home
CONNECTIONS Summit Recap: Smart Home Standards & Platforms: Who’s Winning
CONNECTIONS Summit Recap: Profitability in the Connected Home
Burning Los Angeles homes livestreamed their own destruction as owners watched
CONNECTIONS Summit Recap: AI in the Smart Home Applications and Ethics
22% of US households get bundled Internet, mobile services
Parks Associates: Expect Consolidation Among Streamers to Accelerate in 2025
Amazon's Ring announces smart smoke alarm as CES tech-palooza kicks off
New Sharp TVs will introduce TiVo’s operating system to US
Parks Associates: ARPU for traditional home service bundles increased in 2024
Parks Associates: CES highlights innovation as US regulatory market set to shift in 2025
Parks Associates at CES: 22% of US households now receive internet and mobile services as part of a bundle
Netflix bets big on Christmas NFL streaming
1 Growth Stock Down 84% to Buy Right Now
Ubiety Technologies Announces $10 Million in Series A-1 Funding
Parks Associates: 32% of US households have a paid security service, with 7% attached to standalone security devices and 25% to a security system
Parks Associates: Video doorbells have a 71% service attach rate, one of the highest among smart home devices
Parks Associates announces its annual Top Leaders in Technology list for 2024

Research

Smart Home and Security Tracker 2024 - December Market Update
Streaming Video Tracker - North American Update: December 2024
New Competition in Broadband: 5G Home Internet & Fiber
Tech Ecosystem Dashboard: Q3 2024
Smart MDUs: Property-Provided Internet and Smart Devices 2024
Smart Home and Security Tracker 2024 - November Market Update
Broadband Market Tracker Q3 2024
Streaming Video Tracker - North American Update: November 2024
Streaming Video Tracker - North American Update: October 2024
Streaming Video Tracker - North American Update: June 2024
Streaming Video Tracker - North American Update: May 2024
Streaming Video Market - Rise of Hybrid Models
Electronic Gaming in the Digital Home: Game Advertising
How to Build a Winning OTT Strategy: Balancing Content and Platforms
IoT: Smart Appliances in the Era of Experiences
Navigating Cloud Solutions: CE and the Future of Video
Partner or Compete: Utility Decisions on Home Energy Management
Building a Differentiated User Experience in the Connected Home