Providing market intelligence for more than 35 years

Parks Associates

Market Research and Consulting Company

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. www.parksassociates.com

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Free Resources

Diamond Sports ruling signals new era for local NBA, MLB, NHL streaming rights
A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS
Parks Associates: Spending on standalone mobile phone, internet service, and pay TV increased again in Q3 2024
Parks Associates: Prime Video is most-used streaming service in U.S.
Future of Video Speaker Highlight: Vevo
Parks Associates: ATSC, Hearst Television, The CW Network, Echostar, ClixTV, Origin, Yieldmo, Google, Mansa, and Verizon keynote seventh annual Future of Video, November 19-21 in California
Future of Video Speaker Highlight: Crunchyroll
Z-Wave Announced as Event Sponsor for 2025
Parks Associates: 68% of US households have a smart TV and 46% have a streaming media player
Parks Associates: 32% of multifamily owners and operators plan on deploying, upgrading, or replacing EV charging stations within the next 12 months
Parks Associates Releases Top 10 List of US SVOD Services
Tech giants dominate streaming platform market: 65% of US Internet households use either Roku, Samsung, or Amazon as their primary CTV platform
Upgrading the Smart Home Experience
Parks Associates: Multifamily units deploy electronic access control to meet resident expectations
Cable Was a Locked Room. StreamingOffers Too Much Freedom
Multifamily Residences Turn to Tech for Tenant Appeal, Efficiency: Report
Can AI decide who’s a threat at your door? A new SimpliSafe camera aims to find out.
Alarm.com Announces Platinum Sponsorship for 2025 Parks Associates Events
Parks Associates Announces AIG as Breakfast Sponsor for CONNECTIONS 2025
Becklar Announces Sponsorship for 2025 Events

Research

Streaming Video Tracker - North American Update: June 2024
Streaming Video Tracker - North American Update: May 2024
Electronic Gaming in the Digital Home: Game Advertising
How to Build a Winning OTT Strategy: Balancing Content and Platforms
IoT: Smart Appliances in the Era of Experiences
Navigating Cloud Solutions: CE and the Future of Video
Partner or Compete: Utility Decisions on Home Energy Management
Building a Differentiated User Experience in the Connected Home