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Providing market intelligence for more than 35 years

Parks Associates

Market Research and Consulting Company

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. www.parksassociates.com

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Free Resources

Parks Associates Research Finds 28% of Employees Use AI for Professional Needs

Americans Now Spend Just $64 a Month on Streaming Down From $90 in 2021

Research: US SVoD spend drops

Super Bundling: The future of mobile bundling

Are Viewers Cutting Back on Streaming?

Parks: Household Average SVOD Spending Drops from $90 to $64 Monthly

Average Monthly Streaming Budget Plummets 30% as Viewers Turn to Ad-Supported Plans

Big U.S. wireless operators have capacity for 16 million FWA subscribers

Average spending on streaming services drops from $90 to $64 per month

Multifamily Properties Are Seeing Greater ROI From Smart Tech

Parks Associates: Average spending on streaming services drops from $90 to $64 per month

Understanding Consumer Demand for Home-based Charging Solutions is Crucial

Parks Associates: 50% of students use AI for their studies, and 28% of full-time employees and business owners use AI for their professional needs

Which Smart TV Operating Systems are the Most Popular?

Emergency Safety Tech Moves Beyond The Elderly

Fixed wireless continues to climb US broadband charts - Parks

Parks Associates: MDU property owners and managers report fewer maintenance requests and increased in efficiency after adopting smart lock and access controls

Multifamily properties report positive effect of smart building solutions on ROI

Webinar Insights - Industry megatrend: Innovations in ultra-low-power Wi-Fi IoT

Insights From Parks Associates Roundtable New Era of Security: Scaling AVS-01 through Innovation & Leadership Sponsored by Ubiety Technologies

Research

Electronic Gaming in the Digital Home: Game Advertising

How to Build a Winning OTT Strategy: Balancing Content and Platforms

IoT: Smart Appliances in the Era of Experiences

Navigating Cloud Solutions: CE and the Future of Video

Partner or Compete: Utility Decisions on Home Energy Management

Building a Differentiated User Experience in the Connected Home