Providing market intelligence for more than 35 years

Parks Associates

Market Research and Consulting Company

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. www.parksassociates.com

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Free Resources

CONNECTIONS Speaker Highlight - Edison Partners
ADT Speaker Highlight - CONNECTIONS 2024
Twenty-eighth annual CONNECTIONS™ Conference addresses growth of technology in consumer and business, including smart home, security, health, and entertainment
Leviton Speaker Highlight - CONNECTIONS
Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement
Parks Associates: 18% of households with professional monitoring report a high intention to cancel their monitoring contracts
Johnson Controls Joins CONNECTIONS as Lunch Keynote Sponsor
Can Smartphones Bridge the Digital Divide? The Answer Is Complicated
Parks Associates: 77% of internet households participate in free loyalty programs
Parks Associates: 30% of internet households own either a smart camera or a smart video doorbell
Savant Speaker Highlight - Savant
GVTC Keynote Highlight - CONNECTIONS
Report Finds 50% of U.S. Households Regularly Use Ad-Supported Streaming Apps
Apple TV set to score big with new deal for FIFA Club World Cup soccer streaming
Parks: 80% of U.S. Internet Homes Own a Network Router
Research: 80% of US households have home network router
J.D. Power: 5G Fixed Wireless Has the Highest Customer Satisfaction
Parks Associates: 29% of former demand response (DR) participants say they left the program because it was no longer available
The Smart Money: Smart Smoke/CO Detection on the Rise
Survey: 18% US homes have 6 or more smart devices

Research

Electronic Gaming in the Digital Home: Game Advertising
How to Build a Winning OTT Strategy: Balancing Content and Platforms
IoT: Smart Appliances in the Era of Experiences
Navigating Cloud Solutions: CE and the Future of Video
Partner or Compete: Utility Decisions on Home Energy Management
Building a Differentiated User Experience in the Connected Home