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Yuting Mu

Consumer Insights Analyst I

Yuting Mu is a dedicated Consumer Insights Analyst I at Parks Associates, where she plays a role in deriving crucial and valuable insights from consumer survey data. With a strong background in statistical analysis, Yuting excels in interpreting survey results, visualizing complex data, and contributing to the development of comprehensive research reports.

Yuting Mu holds a Master's degree in Business Analytics from the University of Texas at Dallas and possesses a passion for uncovering consumer trends and behaviors that shape the future of the market.

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Research

Home Security & Monitoring: Subscriber Churn and Retention
Battle of the Platforms: Assessing Connected TV Ecosystems
Managed Wi-Fi: MDU Resident Demand and Preferences
Home Services Dashboard Q2 2024
Smart Home Dashboard 2Q 2024
Ad-Based Streaming: Consumer Demand & Engagement
Residential Security Dashboard 2Q 2024
Home Services Dashboard Q1 2024
Consumer Perception and Use of Generative AI
Tech Ecosystem Dashboard: Q1 2024
Subscription Memberships & Bundling: Shopping, Video, Gaming, Mobile
Home Energy Management: Generation, Consumption, Demand Response
Home Services Dashboard Q4 2023
Smart Properties: The Value of IoT for MDUs
Smart Home Dashboard 4Q 2023
Residential Security Dashboard 4Q 2023
Smart Smoke and CO Detectors: Market Assessment 2024
The Viewer Journey: Navigating Streaming Options
Demand for Security Solutions: Devices, Systems, and Services
Tech Ecosystem Dashboard: Q3 2023
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