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Yuting Mu

Consumer Insights Analyst I

Yuting Mu is a dedicated Consumer Insights Analyst I at Parks Associates, where she plays a role in deriving crucial and valuable insights from consumer survey data. With a strong background in statistical analysis, Yuting excels in interpreting survey results, visualizing complex data, and contributing to the development of comprehensive research reports.

Yuting Mu holds a Master's degree in Business Analytics from the University of Texas at Dallas and possesses a passion for uncovering consumer trends and behaviors that shape the future of the market.

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Research

Streaming Sports: The Fan Experience
Interactive TV: Social, Commerce, Sports
Smart Home Services: Safety, Prevention, Comfort
Home Networking Products: Mesh, Wi-Fi 7, and the Competitive Landscape
Streaming Video Market: Rise of Hybrid Models
Tech Ecosystem Dashboard: Q3 2024
Home Security & Monitoring: Subscriber Churn and Retention
Battle of the Platforms: Assessing Connected TV Ecosystems
Managed Wi-Fi: MDU Resident Demand and Preferences
Home Services Dashboard Q2 2024
Smart Home Dashboard 2Q 2024
Ad-Based Streaming: Consumer Demand & Engagement
Residential Security Dashboard 2Q 2024
Home Services Dashboard Q1 2024
Consumer Perception and Use of Generative AI
Tech Ecosystem Dashboard: Q1 2024
Subscription Memberships & Bundling: Shopping, Video, Gaming, Mobile
Home Energy Management: Generation, Consumption, Demand Response
Home Services Dashboard Q4 2023
Smart Properties: The Value of IoT for MDUs
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Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
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CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
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