Tuesday, July 13, 2021

83% of multifamily builders report the ability to integrate smart home technology with property management software as “very important”

25th annual CONNECTIONS™ Conference session examines smart home device and technology adoption in MDU market

Parks Associates continues its 25th annual CONNECTIONS™: Premier Connected Home Conference this week with the virtual session MDUs: Scaling Up, focused on the expansion of connectivity services and smart home solutions in the multifamily housing market. The session on Wednesday, July 14, features executives from RealPage, SmartRent, ADT, Salto Systems, GreenHome Institute, Dwelo, Comcast, and Continental Properties. Event sponsors include Alarm.com, Calix, Comcast, Cox Communications, SmartRent, Bitdefender, Tuya, Ayla Networks, Plume, and Airties.

The firm’s research shows that 83% of multifamily builders report the ability to integrate smart home technology with property management software as “very important” and 65% report that smart home technology differentiates properties and adds value. Increased rental revenue is considered the most important smart home value proposition for multifamily property managers and owners, though savings from energy efficiency and access control follow close behind.

“Smart apartments are a valuable amenity to attract and retain renters,” said Patrice Samuels, Senior Analyst, Parks Associates. “MDU managers can charge higher rent and also benefit from operational efficiencies. In addition, bulk internet provides a viable business model for MDUs, effectively allowing the tenet to receive the benefits of connectivity while avoiding the logistical challenges. We look forward to hearing more from industry leaders about the explosive growth happening.”

MDUs: Scaling Up, 12:30 p.m. CT on July 14, features the visionary speaker Henry Pye, Vice President, Residential Technology Services, RealPage, followed by an executive Q&A session with Demetrios Barnes, COO and Co-Founder, SmartRent, and an interactive panel discussion:

  • Marshall Friday, Director of Sales - Multifamily IoT & Smart Home, ADT
  • Preston Grutzmacher, Vertical Business Leader for Multifamily Housing, Salto Systems
  • Brett Little, Program Manager, GreenHome Institute
  • Michael Rovito, CEO, Dwelo
  • Andy Schnack, Senior Manager - Xfinity Communities, Comcast
  • Steve Yahnke, Director of IT, Continental Properties

For 25 years, CONNECTIONS™ has brought together thousands of industry players from the consumer technology ecosystem for networking opportunities, consumer and industry research from the Parks Associates analyst team, insights from visionary speakers, and thoughtful, curated sessions focused on technology innovations, consumer behavior, and product and service adoption and trends.

For more information on the MDU market, download the whitepaper Future-ready Broadband: Ubiquitous Connectivity for MDUs, in partnership with Cox Communities.

To request data or an interview, contact Rosey Ulpino, rosey.ulpino@parksassociates.com, 972-490-1113.


Parks Associates' 25th annual CONNECTIONS™: The Premier Connected Home Conference features multiple virtual sessions hosted throughout 2021 focused on the adoption of technology including smart home, security, connected health, energy, home automation and entertainment solutions.

Bringing together more than 1,500 senior executives, CONNECTIONS™ provides networking opportunities combined with visionary keynotes and virtual sessions. The Parks Associates analyst team leads all conference sessions, which are focused on technology innovations, consumer adoption and trends, product and service forecasts, and the evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design.

Throughout the event, sponsors offer demos during virtual networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments.

CONNECTIONS™ 2021 features sessions on March 24, May 12, May 25-26, July 14, August 18, September 22, and November 9-10. For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.

Next: Smart home device adoption reaches 36%, according to Parks Associates
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