Monday, November 08, 2021

32% of smart home device buyers note that incentives, discounts, or rebates from insurance provider are triggers to purchase smart home devices

CONNECTIONS™ sessions feature visionary executives from Nice, Hippo, Notion, and Chubb 

Parks Associates will host the CONNECTIONS™: The Premier Connected Home Conference virtual sessions, Europe and the Smart Home and Insurance and Smart Home, on November 10 featuring executives from Nice, Hippo, Notion, and more. The research firm shows continued growth of smart home devices across US and Europe, driven by enhanced safety and security value propositions along with cost-saving incentives. Nearly one-third of smart home device buyers in the US note that incentives, discounts, or rebates from their insurance provider triggered them to purchase smart home devices.

Event sponsors include Alarm.com, Calix, Cox Communications, SmartRent, Xfinity Home, Bitdefender, Johnson Controls, Notion, Tuya, Ayla Networks, Plume, and Airties. The two sessions examine new value propositions driving adoption in European market and the role of partnerships and strategies between traditional home service providers and hardware providers.

The two sessions feature the following executive speakers:


“The connected home – both regionally and globally – has undergone a paradigm shift,” said Juan Pablo Boz, Group Chief Marketing Officer, Nice. “As a result, the industry is witnessing barriers that previously separated and defined the connected home in specific regions begin to dissolve. Technology, solutions, and products that were previously niche or unavailable to Europe or other countries are now more readily available. The industry is experiencing a cross-pollination between countries, regions, and adjacent industries, which is reinforcing the positive trend of increased demand of connected home, security, and home automation solutions. The factors driving adoption are evolving on a global scale, making it a very exciting time to be a thriving member of the industry.”

“Smart home devices are having a massive impact not only on home ownership, but also the transformation of traditional property insurance,” said Brett Jurgens, CEO of Notion, a Comcast Company. “It’s a very exciting time in the connected home space as both homeowners and insurers realize both the risk reduction and cost saving incentives of this technology.”

Session panelists:

  • Tali Chen, Chief Business Officer, DSP Group
  • Markus Henkelmann, Director Smart Residential Products Yale EMEIA, ASSA ABLOY GROUP
  • Adam Kornick, President, Insurance Division, Porch
  • Aleem Lakhani, Executive Vice President, US Specialty Risk, AmTrust
  • Roel Peeters, CEO and Co-Founder, Roost
  • Chris Viatte, CEO & Founder, Mila AG
  • Matt Wolf, Head of Partnerships, SimpliSafe


“The European smart home market is one that’s constantly evolving, and the same can be said about our consumers’ needs and expectations,” said Markus Henkelmann, Director Smart Residential Products Yale EMEIA, ASSA ABLOY GROUP. “The modern consumers of today seek convenience and flexibility in everyday life. They look for interoperable solutions that will work together to provide additional security and a seamless user experience. As a brand that places continuous innovation and consumer needs at the core of our business, we welcome the change and view it as a major opportunity for growth!”

“In five to ten years, the average home will have up to 50 connected devices, and subscription-based services will manage everything from new device integration to scheduled battery changes,” said Chris Viatte, CEO & Founder, Mila AG.

“The smart home industry is at the beginning of a transformative period, as it becomes more closely rooted in home insurance products to bring homeowners protective benefits,” said Dave Wechsler, VP Growth Initiatives at Hippo. “We predict that this area of the market will grow significantly through devices, data, and services, and our aim at Hippo is to use these solutions to provide our customers with more proactive protection options and a new level of preventative care for their homes."

"This is an exciting time for smart home adoption as dramatic improvements in voice and sensor processing, wireless connectivity, and artificial intelligence (AI) at the edge are advancing security, low power, full-home coverage, user privacy, and device ease of use,” said Tali Chen, Chief Business Officer and DSP Group. “These are critical advances as users upgrade to accommodate an era of office-home/work-play environments that demand a seamless and secure user experience and I look forward to discussing the implications in more detail at the event.”

For 25 years, CONNECTIONS™ has brought together thousands of industry players from the consumer technology ecosystem for networking opportunities, consumer and industry research from the Parks Associates analyst team, insights from visionary speakers, and thoughtful, curated sessions focused on technology innovations, consumer behavior, and product and service adoption and trends.

To request data or an interview, contact Rosey Ulpino, rosey.ulpino@parksassociates.com, 972-490-1113.

About CONNECTIONS™

Parks Associates' 25th annual CONNECTIONS™: The Premier Connected Home Conference features multiple virtual sessions hosted throughout 2021 focused on the adoption of technology including smart home, security, connected health, energy, home automation and entertainment solutions.

Bringing together more than 1,500 senior executives, CONNECTIONS™ provides networking opportunities combined with visionary keynotes and virtual sessions. The Parks Associates analyst team leads all conference sessions, which are focused on technology innovations, consumer adoption and trends, product and service forecasts, and the evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design.

Throughout the event, sponsors offer demos during virtual networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments.

CONNECTIONS™ 2021 features sessions on March 24, May 12, May 25-26, July 14, August 18, September 22, and November 9-10. For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.

Next: CONNECTIONS™ sessions address key smart home topics, including privacy, security, and creating a unified smart home experience for consumers
Previous: CONNECTIONS™ session explores innovations in home networking and Wi-Fi among single family and MDU households

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