New industry report examines the access control ecosystem and strategies toward home services

New research from Parks Associates finds nearly half of consumers who currently own or intend to buy a smart door lock, a smart garage door opener, or video doorbell value the ability to remotely allow Amazon package deliveries. Battle for the Front Door: The Access Control Ecosystem reports that one-third of owners or future buyers rate this capability as very valuable.

“The growth of online shopping from sites like Amazon and Walmart has led to an increasing problem of package theft but has also created a new use case for the smart home,” said Chris O'Dell, Research Associate, Parks Associates. “As consumers increasingly rely on home package delivery, and look for ways to make this process more secure, they have a greater awareness of access control devices like video doorbells, smart door locks, and smart garage door openers.”

The prospect of package theft creates an opportunity for both smart home device manufacturers and service providers to boost consumer confidence by guaranteeing safe package delivery with in-home and in-garage delivery services. Amazon’s 2019 partnership with Chamberlain highlights this potential.Among consumers who own or plan to buy a smart door lock, a smart garage door opener, or video doorbell, 43% find the ability for FedEx or UPS to perform in-garage delivery to be valuable.

“Enabling home services will ultimately drive adoption of access control devices by expanding their value to consumers,” O’Dell said. “Traditional garage door openers typically have a lifecycle of 10 or more years, so companies need a strong and unique value proposition with smart garage door openers in order to expedite growth in the market. The promise of safe package delivery, combined with partnerships that incent purchase and ease installation concerns, can be that driver.”

Battle for the Front Door: The Access Control Ecosystem assesses the access control ecosystem, profiles key players in each device category, and evaluates strategies toward home services. It includes five-year forecasts of device adoption for smart door locks, video door bells, and smart garage door openers.

Additional research:

• One-quarter of US broadband households plan to purchase a video doorbell in the next year, with 16% showing high intention to purchase at least one of these devices.
• 37% of smart access control device owners or intenders would pay up to $1.98 per package for delivery inside their home or garage.
   

For more information on Battle for the Front Door: The Access Control Ecosystem, contact sales@parksassociates.com. To schedule an interview with an analyst or to request specific research data, please contact Sherrelle Lewis at sherrelle.lewis@parksassociates.com, 972-996-0214.

About Parks Associates

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com

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