55% of home security households are highly satisfied with their provider’s response to COVID-19

International research firm Parks Associates will feature new consumer research and insights from industry leaders at the upcoming CONNECTIONS™ Community virtual events, taking place in August through November. The next session, “Connected Cars: Extending Functions in the Home,” takes place August 19, with executives from Ericsson, InstallerNet, Nokia, and SmartCar exploring crossover use cases between the smart home and connected cars.

Parks Associates’ latest consumer data shows home service providers score high marks for their response to COVID-19—55% of US broadband households with a home security system are highly satisfied with their provider’s response and 46% of households with traditional pay-TV services are highly satisfied with their provider. Overall NPS (net promoter score) is moving into positive territory for both pay-TV and broadband internet providers.

“Consumer habits are shifting, and these changes are dramatically impacting daily habits and purchase plans,” said Elizabeth Parks, President, Parks Associates. “The impact of COVID-19 is everywhere for consumers – everything from exercise to learning to communication and entertainment services – and this will affect the adoption of new devices and services in the home.”   

The CONNECTIONS™ Community will host multiple special networking events over the next three months, with networking sessions focused on the growing connected home market leading up to the main virtual conference on November 10-12. Sponsors include Sutherland Global Services, Alarm.com, Bitdefender, Cox, Intellithings, Cirrent, Everise, MMB Networks, ServiceLive, Zen Ecosystems, Firedome, Inspire, Z-Wave, Aprilaire, Gadgeon, Sprosty Network, and Wi-Charge.

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Parks Associates surveys 10,000 broadband households each quarter, providing a rich data set with trending for at least five years. The firm will feature its market insights and consumer data during the networking sessions and throughout the virtual event.  

To request data or an interview, contact Rosey Ulpino, rosey@parksassociates.com, 972-490-1113.

About CONNECTIONS™

Parks Associates' 28th annual CONNECTIONS™: The Premier Connected Home Conference is hosted May 7-9, 2024, in Plano, Texas, and brings industry leaders together to provide insights and business forecasting about the adoption of technology including broadband, smart home, security, connected health, energy, and home automation.

CONNECTIONS™ provides ongoing insights throughout the year with virtual and in-person conference sessions. Parks Associates' analyst team leads the conference sessions, which are focused on technology innovations, consumer adoption and trends, product and service forecasts, and the evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design.

CONNECTIONS™ is a pivotal platform for partnerships and exploring the future of technology adoption and its impact on consumers and businesses. www.connectionsus.com