Executive Summary

Consumer Concern about Personal Data Security

Consumer Attitudes on Data Security

% of US Internet HHs Experiencing Data Privacy/Security Issue in Prior 12 Months

Top 5 Security/Privacy Related Problems Experienced

Top 5 Smart Devices by Concern about Data Privacy/Security

Preferred Provider of Unified App to Control Smart Home

Data Types that Smart Home Device Owners are Comfortable Sharing with Smart Home Device and Service Providers

Comfort Sharing Data: Standout Segments

Data Privacy Measures Relieving Consumer Concerns

Willingness to Pay for Wi-Fi Optimization - Data Security Service

Connected Living Landscape

Smart Home Device Ownership

Total Average Number of Connected Devices Per US Internet HH

Number of Smart Home Devices Owned

Average # of Smart Home Devices Owned

Concerns & Confidence in Connected Brands

Consumer Concern about Personal Data Security

Consumer Attitudes on Data Security

Consumer Attitudes on Data Security by Age

Consumer Attitudes on Data Security by Children at Home

Confidence in Service Providers Protecting Personal Data

Confidence in Service Providers Protecting Personal Data by Internet Service Providers

Confidence in Service Providers Protecting Personal Data by Mobile Service Providers

Confidence in Service Providers Protecting Personal Data: Top Security Service Providers

Confidence in Service Providers Protecting Personal Data: Top Home/Renters’ Insurance Providers

Concerns about Data Security of Smart Home Products

Concerns about Who is Accessing Personal Data

Concerns about Hackers Accessing Personal Data through Connected Devices

Cybersecurity, Control & Trust in the Smart Home

Smart Home Device Purchase Inhibitors

Privacy Concerns about Smart Home Device Types

Comfort Sharing Data Types: Home, Resident, Video, Environmental

Comfort Sharing Types of Data, by Age

Most Used Smart Home Device Control Platform

Preferred Provider for a Single Unified App

Preferred Unified App Provider by Security System Ownership

Reasons for Choosing Company as Unified App Provider

Reason for Selecting Preferred Unified App Provider by Provider Type

Reasons for NOT Choosing Company as Preferred Unified App Provider

Reasons for Not Choosing Unified App Provider, by Provider Type

Security & Privacy Issues Experienced

Number of Problems Experienced

Consumer Concern about Personal Data Security by Number of Problems Experienced

Security/Privacy Related Problems Experienced

Security/Privacy Related Problems Experienced by Education Level

Security/Privacy Related Problems Experienced by Age

Consumer Attitudes on Data Sharing by Experience with Companies Tracking Online Activities

Data Privacy/Security Issues Experienced by Smart Home Device Usage

% Highly Concerned about Security of Personal Data by Smart Home Device Usage

Security/Privacy Related Problems Experienced by Amazon Echo/Alexa Control Platform Users

Concerns about Tech Companies Accessing Personal Data by Experience with Companies Tracking Activities

Consumers React: Actions Taken to Protect Data

Actions Taken to Prevent Unauthorized Access to Devices

Actions Taken to Prevent Unauthorized Access to Devices by Experience with Companies Tracking Activities

Actions Taken to Prevent Unauthorized Access to Devices by Experience with Unwanted Recordings

Adoption of Data Security Services

Adoption of Data Security Services by Problems Experienced: Company Tracking Online Activity

Data Security Service Providers

Interest in Privacy Measures & Cybersecurity Services

Data Privacy Measures Relieving Consumer Concerns

Data Privacy Measures Relieving Consumer Concerns and Experience with Companies Tracking Activities

Data Privacy Measures Relieving Consumer Concerns: Independent Testing By Smart Home Device Usage

Data Privacy Measures Relieving Consumer Concerns: Local Storage By Experience with Unwanted Recordings

Interest in Data Security Services Among Non-Users

Willing to Pay Specified Amount for a Bundle of Data Security Services and Wi-Fi Optimization

Willingness to Pay for Bundle Data Security Service by Internet Service Provider

Willing to Pay Specified Amount for the Bundle of Data Security Service by Age

Willing to Pay Specified Amount for the Bundle of Data Security Service by Smart Home Device Usage

Preference of Bundle Data Security Service Providers

Appendix