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Executive Summary
Familiarity with XR Concepts
VR Ownership in Internet Households
Device Purchased in the Last 6 Months
Top Brands of VR Headset Owned
Top Brands of VR Headset Purchased or Received
Barriers to VR Adoption by VR Trial Experience
AR Activities Performed by Gender
AR Activities Performed by Generation
XR Concept Familiarity
Virtual reality and augmented reality are evolving within divergent models.
The Road to XR
Familiarity with Virtual Reality Concepts
Familiarity with Virtual & Augmented Reality
VR & AR Familiarity by Household Income and Generations
Familiarity with Virtual Reality Concepts by Generation
Familiarity with Virtual Reality Concepts by Household Income
Familiarity with Virtual Reality Products by Generation
Familiarity with Virtual Reality Products by Household Income
VR Purchase and Ownership
Virtual Reality Headset Experience
Attitudes Towards VR Technology
VR Ownership
Device Purchased in the Last 6 Months
VR Headset Purchase Price Range
Important Feature for Future Gaming Console Purchases
Top Brands of VR Headset Owned
Top Brands of VR Headset Purchased or Received
VR Headset Brand Share of Recently Purchased Products
Top Brands of VR Headset Owned
XR Usage
Virtual Reality Use Frequency
Virtual Reality Use Frequency by Generation
Positive Attitudes Toward VR
Negative Attitudes Toward VR
AR Activities Performed
AR Activities Performed by Generation
AR Activities by Gender
XR Outlook
Barriers to VR Adoption by VR Trial Experience
Activities Likely to Perform with a VR Headset
Activities Performed by VR Owners
VR Purchase Intention
VR Purchase Intention by Gamers by Products Owned Category
Purchase Intention by Computer OS
Barriers to VR Adoption
VR Headset Evolution
AR Eyewear Evolution
Appendix
