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About the Research
Previous Research
Key Findings
Recommendations
Smartphone & ARPU Trends
Smartphone Penetration (2005-2013)
Use of Mobile Phone with Internet Access (2011-2013)
Type of Mobile Phone (Q4/13)
Type of Mobile Phone by Service Provider (Q4/13)
Smartphone Operating System (2011-2013)
Years Using Smartphone (Q4/13)
Years Using Smartphone by Provider (Q4/13)
Average Monthly Cost of Home Services (2010 – 2013)
Mobile Phone Service Contract (2011-2013)
Churn & Subscriber Loyalty
Mobile Service Switching (Q4/13)
Mobile Service Switching by Minors in Home (Q4/13)
Mobile Service Switching by Type of Contract (Q4/13)
Mobile Service Switching by Mobile Service Provider (Q4/13)
Average Number of Switches by Mobile Service Provider (Q4/13)
Years with Current Mobile Service Provider (Q4/13)
Years with Current Mobile Service Provider by Provider (Q4/13)
Years with Current Mobile Service Provider by Provider (Q4/13)
Likelihood of Changing Mobile Service (Q4/13)
Likelihood of Changing Mobile Service by Provider (Q4/13)
Likelihood of Changing Mobile Service by Years with Current Provider (Q4/13)
Reasons for Switching Mobile Service Provider (Q4/13)
Likelihood of Upgrading Mobile Service by Years with Current Provider (Q4/13)
Lifetime Value of Mobile Data Subscriber
Mobile ARPU & Smartphone Use (Q4/13)
Lifetime Value of Mobile Data Subscriber (Q4/13)
Demographic Comparison of Subscribers by Lifetime Value (Q4/13)
Lifetime Value of Mobile Data Subscriber by Type of Contract (Q4/13)
Lifetime Value of Mobile Data Subscriber by Income (Q4/13)
Lifetime Value of Mobile Data Subscriber by Handset OS (Q4/13)
Lifetime Value of Mobile Data Subscriber by Service Provider (Q4/13)
Profile of Subscribers by Lifetime Value
Likelihood of changing Mobile Service by Lifetime Value of Subscriber (Q4/13)
Handset OS by Lifetime Value of Mobile Data Subscriber (Q4/13)
Type of Mobile Contract by Lifetime Value of Mobile Data Subscriber (Q4/13)
Mobile Service Switching by Lifetime Value of Mobile Data Subscriber (Q4/13)
Years with Current Mobile Service Provider by Lifetime Value of Mobile Data Subscriber (Q4/13)
Years Using Smartphone by Lifetime Value of Mobile Data Subscriber (Q4/13)
Number of Smartphones in Household by Lifetime Value of Mobile Data Subscriber (Q4/13)
Additional Research from Parks Associates
