Buy Now, See Later—The 2024 TV and Media Upfronts. 2
Top Services Upfront Highlights. 3
Themes of the Upfronts. 5
Live Sports are Driving Ad Dollars. 5
Internal Shift in Ad Tech on Display. 6
No One's Discussing Political Ads. 6
All Eyes Were on Ad-Supported Streaming. 6
The Future of Advertising is Streaming and Advertisers Know it. 7
May Entertainment News. 8
ESPN, Fox, and Warner Bros. Discovery Joint Venture Takes Shape with VENU.. 8
vMVPD- Fubo Plans New “Fubo Free” Tier, but Not Everyone Can Access. 9
Netflix plans to go All-In on Live TV.. 11
Comcast to Launch Peacock, Netflix, Apple TV+ Streaming Bundle. 12
Service Changes: Platforms, Business Models, and News. 15
Citations. 19
