Highlights From Parks Associates 7th Annual Future of Video: Business of Streaming Conference. 3
Theme 1 – The Growing Role of AI in Entertainment. 3
Theme 2 – Evolution of Advertising-Based Business Models. 5
Theme 3 – Notable Advancements in Interactivity. 7
Additional Research Resources. 7
November Entertainment News. 9
Comcast Spins off Cable Networks. 9
Amazon Shuts Down Freevee Streaming Service. 10
Prime Video Launches Generative AI-Powered X-Ray Recaps. 12
Fubo Launches Interactive Ad Formats. 13
Netflix’s Paul-Tyson Fight Draws 108M Viewers Alongside Streaming Issues. 15
Summary of Service Changes: Platforms, Business Models, and News. 17
Service Changes: Platforms, Business Models, and News. 19
Citations
List of Figures
Figure 1 Net Promoter Score of OTT Services: Basic vs. Premium Tier. 4
Figure 2 Use of Free Ad-Based Video Services in Past 30 Days. 5
Figure 3 Overlap of Household Subscriptions to SVOD and Ad-Based Streaming Services. 6
Figure 4 Top 10 SVOD Services by Subscribers, Q3 2024. 9
Figure 5 SVOD Subscription Tier for Amazon Prime Video. 11
Figure 6 AI Technology Use Cases – Personal, Professional, Educational 13
Figure 7 Pain Points with Ad-Based OTT Services. 14
Figure 8 Technical Problems Experienced, Among Sports Viewers. 16
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