Connected Consumers: Device and Platform Ecosystems

This research analyzes consumers who use multiple platforms (computers, smartphones, tablets, TVs, streaming media players, gaming consoles, and smart home and smart audio products) of the same brand. It includes companies such as Apple, Amazon, Google, Microsoft, and Samsung. This research explores the demographic distinctions between these brand loyalists and examines differing usage patterns, with particular attention given to the use of online content services such as music, video, gaming, and other subscriptions.

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Publish Date: 4Q 2021

Slides: 52


Authored By:
Kristen Hanich - Senior Analyst

Published by Parks Associates
© July 2021 Parks Associates

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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