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Entertainment Content: Video, Audio, Gaming

Q1 2023

Quantified Consumer

Podcasting: An Exploding Market

This study examines the podcast market. Topics include household audio equipment adoption; consumer podcast behavior across various platforms, and genres (e.g., hours spent listening per week); consumer spending on podcast content, equipment, and production; user experience and discovery sources; and segmentation by podcast listeners and producers (both professionally and personally).

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