The Consumer Electronics Dashboard visualizes the most important metrics informing the strategic decision making of companies connected to the leading consumer electronics devices in the home.
Consumer Insights Dashboards present survey-based consumer research that tracks movement of foundational market metrics, such as product or service adoption, household spending intentions, churn, and key tracking metrics on leading industry players.
Dashboards are updated regularly and available as part of an annual subscription. Contact Parks Associates for more information and to start building your research plan.
Executive Summary
•Total Average Number of Connected Devices Per US Internet Household
•Total Average Number of Connected CE Devices by Technology Adoption Segment
Adoption of Consumer Electronics Devices
•Historical Trends in Adoption of Consumer Electronics Products
CE Device Purchases & Intentions to Purchase
•Computing & Home Networking Devices Purchased in the Last 6 Months
•Home Video Devices Purchased in the Last 6 Months
•Audio Devices Purchased in the Last 6 Months
•Portable Devices Purchased in the Last 6 Months
•Consumer Electronics Device Purchases and High Intention to Buy
•Computer & Home Networking Devices Purchase Intention
•Home Video & Gaming Devices Purchase Intention
•Audio Devices Purchase Intention
•Portable Devices Purchase Intention
Competitor Moves: Brand Share in Select Categories
Primary Streaming Devices
•Primary Streaming Video Device
•Primary Smart TV Operating System
•Primary Connected TV Platform
Appendix
Dashboards are updated regularly and available as part of an annual subscription. Contact Parks Associates for more information and to start building your research plan.
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