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Methodology: Brand Loyalists
Survey Methodology and Definitions
Key Terms and Definitions
Executive Summary
CE Brand Loyalists
CE Brand Loyalist Technology Adoption Segment
Smart Speaker Major Brand Purchased by Loyalists
OTT Video Service Subscription by Brand Loyalists
Device Adoption by Brand
Trends in Adoption of Consumer Electronics Products
Smart TV System Share
Smart TV OS Adoption
Streaming Media Player Share
Streaming Media Player Brand Adoption
Smart Speaker Share Among Single Device Owner
Smart Speaker Brand Adoption
Smart Display Share Among Single Device Owner
Smart Display Brand Adoption
Tablet System Share
Tablet System Adoption
Smartphone System Share
Smartphone OS Adoption
Smart Watch Share
Smart Watch Brand Adoption
PC System Share
PC OS Adoption
Smartphone OS Adoption
Smart TV OS Adoption
SMP OS Adoption
Overview of Brand Loyalists
Overall Brand Loyalists
Apple Device Adoption by Apple Loyalist
Amazon Device Adoption by Amazon Loyalist
Google/ Android System Device Adoption by Google/ Android System Loyalist
Samsung Device Adoption by Samsung Loyalist
Apple Loyalist Demographics Breakdown
Amazon Loyalist Demographics Breakdown
Google/ Android System Loyalist Demographics Breakdown
Samsung Loyalist Demographics Breakdown
Brand Loyalist Technology Adoption Segment
Loyalists & Brands: Purchases
Desktop Computer Major Brand Purchased by Loyalists
Laptop Computer Major Brand Purchased by Loyalists
Tablet Major Brand Purchased by Loyalists
Smartphone Major Brand Purchased by Loyalists
Future Purchase Intentions: Smartphone Brand by Loyalists
Smart TV Major Brand Purchased by Loyalists
Future Purchase Intentions: Smart TV Brand by Loyalists
Smart Watch Major Brand Purchased by Loyalists
Future Purchase Intentions: Smart Watch Brand by Loyalists
Smart Speaker Major Brand Purchased by Loyalists
Future Purchase Intentions: Smart Speaker Brand by Loyalists
Smart Display Major Brand Purchased by Loyalists
Future Purchase Intentions: Smart Display Brand by Loyalists
Streaming Media Player Major Brand Purchased by Loyalists
Future Purchase Intentions: Streaming Media Player Brand by Loyalists
Brand Perceptions by Brand Loyalists
Loyalists & Content Platforms
Music Service Subscription by Brand Loyalists
Video Service Subscription by Brand Loyalists
OTT Service NPS by Brand Loyalists
Video Service Spend Per Month By Brand Loyalists
Average Subscription Months of Apple TV+ vs Amazon Prime Video By Brand Loyalists
Average Number of OTT Services Subscribed By Brand Loyalists
Top Transactional OTT Service Used by Brand Loyalists
Appendix
