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Consumer Electronics Devices

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Q2 2024

Consumer Insights Dashboard

Tech Ecosystem Dashboard: Q1 2024

The Tech Ecosystem Dashboard visualizes the most important metrics informing the strategic decision making of companies connected to the leading consumer electronics devices in the home.

Consumer Insights Dashboards present survey-based consumer research that tracks movement of foundational market metrics, such as product or service adoption, household spending intentions, churn, and key tracking metrics on leading industry players.

Dashboards are updated regularly and available as part of an annual subscription. Contact Parks Associates for more information and to start building your research plan.

Purchase

Consumer Electronics Adoption and Purchase Trends
Total Average Number of Connected Devices Per US Internet Household 
Total Average Number of Connected CE Devices by Technology Adoption Segment
Historical Adoption Trends of Consumer Electronics Products
Consumer Electronics Products Purchased in the Last 6 Months
Consumer Electronics Devices Purchase Intention

Top 9 CE Device Adoption by Brand 
Historical Adoption Trends for Top 9 Consumer Electronics Products: Smartphone, Tablet, Smart TV, Streaming Media Player, PC (Laptop, Desktop), Smart Speaker, Smart Display, Gaming Console, Smart Watch 
Trends in Adoption of Top 9 Consumer Electronics Products
Brand Share of Consumer Electronics Products

Consumer Electronics: OS and Brand Leaders  
OS Adoption for PC, Smartphone, Smart TV, Streaming Media Player, Smart Speaker, Smart Display, Smart Watch, and Gaming Console

Net Promoter Scores for CE Categories  
NPS for CE Devices: Smartphone, Tablet, Smart TV, Streaming Media Player, Laptop, Desktop, Smart Speaker, Smart Display, Gaming Console, Smart Watch
NPS for CE Devices by Major Brands: Apple, Amazon, Google, Samsung

Competitor Moves: Brand Share in Select Categories 
Brand Perception by Ecosystem
Top Brands of Smartphone Purchased or Received
Top Brands of Tablet Purchased or Received
Top Brands of Smart TV Purchased or Received
Top Brands of Streaming Media Player Purchased or Received
Top Brands of Laptop Purchased or Received
Top Brands of Desktop PC Purchased or Received
Top Brands of Smart Speaker Purchased or Received
Top Brands of Smart Display Purchased or Received
Top Brands of Wireless Earbuds Purchased or Received
Top Brands of Wireless Headphones Purchased or Received
Top Brands of Gaming Console Purchased or Received
Top Brands of Smart Watch Purchased or Received
Top Brands of Smart Tags Purchased or Received

Overview of Brand Loyalists
Overall Brand Loyalists
Brand Loyalist by Technology Adoption Segment
Apple Loyalist Device Adoption
Apple Loyalist Demographic Breakdown
Amazon Loyalist Device Adoption
Amazon Loyalist Demographic Breakdown
Google Loyalist Device Adoption
Google Loyalist Demographic Breakdown
Samsung Loyalist Device Adoption
Samsung Loyalist Demographic Breakdown

Primary Streaming Devices
Primary Streaming Video Device
Primary Smart TV Operating System
Primary Connected TV Platform

Appendix
 

Dashboards are updated regularly and available as part of an annual subscription. Contact Parks Associates for more information and to start building your research plan.

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