Consumer Perception and Use of Generative AI

Over the past decade, brands have infused AI/ML technologies into their products, services, and workflow to enhance feature sets, enable solutions to work more intelligently and independently, and offer greater personalization. AI/ML increases solutions’ value and capability to consumers but are often behind-the-scenes and not evident to the end user.

Consumer-facing generative AI applications are, for many consumers, the first time they’ve knowingly interacted with artificial intelligence. This forces a new conversation about what AI is, how it works, how it is controlled, and the limits of its capabilities. This research quantifies consumers’ familiarity with and use of generative AI and gauges perceptions and concerns with artificial intelligence. It also highlights AI-enabled features and benefits across Parks Associates’ coverage of connected living markets to highlight the tangible benefits of AI that most appeal to consumers today.

Key questions addressed:

How familiar are consumers with generative AI applications?
For what purposes are consumers using generative AI today?
What segments of consumers are early users of AI applications?
What concerns do consumers have about AI, personally and professionally?
What AI-enabled features have consumers indicated interest in across connected living solutions?

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Survey Methodology and Definitions

Key Terms and Definitions

Executive Summary

Generative AI Applications

Generative AI applications are leading consumer technologies into a new era.

Generative AI Usage and Familiarity Segments

Familiarity with Gen AI Applications

Students and Prosumers will Lead

Attitudes Toward AI Technology

Concerns About Artificial Intelligence

Smart Speaker or Smart Display Ownership

Use of Generative AI Tools

Total Average Number of Connected Devices Per US Internet HH

Preferred Methods of Initiating a Routine Coordinating Smart Devices

Consumer Demand for AI/ML Applications Across Connected Living Verticals

Networking

Entertainment

Energy

Wearables

Safety & Security

Generative AI Applications: Familiarity & Use

Familiarity with Generative AI Applications

Familiarity with Generative AI Applications by Technology Adoption Segment

Smart Devices: Familiarity

Familiarity with Generative AI Applications

Familiarity with Generative AI Applications by Gender

Familiarity with Generative AI Applications among Remote Workers

Average Familiarity with Generative AI Tools by Seeking More Time for Entertainment

AI Technology Use Cases

Gen AI Usage and Familiarity Segments

Gen AI Usage by Age

Gen AI Use among Students and Professionals

Frequency of AI Technology Use

% Use AI App at least Weekly

Use of Generative AI Tools by Computer Operating System

Consumer Perceptions: AI Applications

Inhibitors to Using Generative AI Tools

Inhibitors to Using AI Technology by Age

Data Privacy and Security Concerns as an Inhibitors to Using Generative AI Technology by Education

Data Privacy and Security Concerns as an Inhibitors to Using Generative AI Technology by Household Income

Attitudes toward AI Technology

Attitudes toward AI Technology by AI Usage

Attitudes toward AI Technology by Personal Use Frequency

Attitudes toward AI Technology by Age

AI has had a Positive Impact on my Professional Life by Remote Workers

AI has had a Positive Impact on my Professional Life by Frequency of Use for Professional Reasons

Consumer Concerns about AI

Concerns about AI Technology

Concerns about AI Technology by Users vs Non-Users

Concerns about AI Technology by Age

Concerns about AI Technology by Education

Concerns about AI Impact on Job Market by Remote Workers

Voice Assistants: Front Line of AI

Smart Speaker or Smart Display Ownership

Platforms Used to Control Smart Home Devices

Primary Control Method of Smart Home Devices

Generative AI Tool Use by Smart Speaker or Display Ownership

Generative AI Tool Use among Smart Speaker/Display Owners Using Specified Assistant Platform Most Often

Voice Assistant Activities Performed on Smart Speakers

Top Desired Entertainment Activities to Perform on a Smart Speaker/Smart Display

Desired Activities via Smart Speaker/ Smart Display

AI: Impact on Connected Living

Consumer Demand for AI/ML Applications Across Connected Living Verticals

Interest in Network Value-Added Services

First Step When Finding Something New to Watch

Interest in T-Commerce by Ad Relevance Influence

Value of Next-Generation EV Capabilities

Demand for Wearable Health and Wellness Capabilities

Smart Watches

Fitness Trackers

GPS Sports Watches

Wearables Users

Top Desired Features For Security System

Smart Video Doorbell: Importance of AI Capabilities

Smart Camera: Importance of AI Capabilities

Preferred Pricing Model for Smart Video Doorbell AI Capabilities

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